Flipkart, India’s domestic e-commerce portal, will sell Mia by Tanishq fine jewelry before the holidays. This will provide Indian buyers with a diverse selection of 14–18 karat gold and diamond jewelry. Starting December 23, millions of Flipkart customers in metros, Tier 1 and Tier 2+ cities will be able to browse over 900 Mia by Tanishq designs. The relationship is one of many interesting Flipkart releases to improve the shopping experience for fashion-conscious consumers.
Mia by Tanishq can reach more consumers and Flipkart customers in places where its retail presence is minimal. This launch supports Flipkart’s goal of expanding its fine jewelry portfolio and offering Indian fashionistas a broad selection of modern gold and diamond jewelry. Today, Flipkart sells Mia by Tanishq earrings, bracelets, studs, necklaces, and rings for INR 3,000. The jewelry firm wants to attract more Indian buyers via Flipkart.
Flipkart, India’s indigenous e-commerce platform, has seen the potential to strategically enhance products in the area to meet the rising demand for trendy everyday wear and fine jewelry. Young customers are buying more lightweight fine jewelry and diamonds. According to Bain & Company and Flipkart’s “How India Shops Online 2022” research, new millennial and Gen Z online buyers from Tier 3+ cities make fashion their first purchase (30%–35%).
Abhishesk Maloo, Senior Director, of Flipkart Fashion, stated, “Fashion is a critical emphasis area for us at Flipkart as millions of people continue to discover e-commerce via this category. Our trendy accessories range will be strengthened by Mia by Tanishq’s distinctive fine jewelry assortment. This is a step forward in our journey to make the latest trends accessible in a safe, trustworthy, and convenient manner to every customer across the country, and it comes at an opportune time when people across India, from metros to T2+ regions, seek gifting and personal style items for the holiday season.”
“A previous couple of years, Mia by Tanishq has been gaining pace and our clients are engaging with our brand idea,” said Shyamala Ramanan, Business Head. Flipkart is our partner because of its authentic, indigenous, and customer-centric attitude. Their tremendous pan-India exposure helps us reach our followers where we are limited.”
Flipkart offers a wide range of fashion brands and merchants to millions of shoppers.
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