DISCLAIMER: All data points shared in this release are from 1st Sept to 28th Oct, 2024.
Flipkart, India’s homegrown e-commerce marketplace, experienced remarkable customer engagement this festive season, recording an overall 7.2Bn visits. Reflecting a surge in consumer sentiment and digital adoption, the organization also witnessed a record 282Mn unique visitors during the festivities, primarily driven by premiumization and personalized preferences, especially in Metros and Tier 2+ cities, setting new benchmarks for e-commerce in India.
While customers from across the country relied on e-commerce for a plethora of shopping needs, the East region of India showcased a 14.86% rise in unique visitors and a 12% growth in customers compared to last year. Both Metro and Non-Metro regions experienced similar growth, reflecting robust demand across the board.
Additionally, some of the sellers witnessed 40-50% YoY growth this festive period, and overall the sellers on the marketplace platform witnessed increased participation, better offerings and significant boost in sales compared to last year.
The top shopping trends observed on Flipkart this festive season also highlight how customers have been steering towards categories such as Fashion, Electronics (especially laptops and tablets), Home Essentials, Appliances, Beauty and General Merchandise. Notably, the shift towards premiumization can be seen with the number of customers opting for top brands, which has witnessed a rise in demand of 17% YoY. Premium and mid-premium Android smartphones saw robust growth with high interest in the AI-led features. This success has been driven by Flipkart’s innovative affordability constructs developed with third-party partners and banks, ensuring accessibility for all shoppers.
Ringing in the festive season, Flipkart also successfully concluded the eighth edition of Samarth’s dedicated sale event, Crafted by Bharat. Over 25,000 unique handicraft products were showcased, featuring contributions from hundreds of artisans, weavers, government bodies, NGOs, LGBTQ+ communities, rural entrepreneurs, and women entrepreneurs. Samarth Sellers saw a remarkable 1.6X spike in their growth, a 16% increase during the sale period. Samarth has positively impacted over 1.8 million livelihoods, driving economic growth and fostering a vibrant e-commerce ecosystem throughout the country.
Speaking on the growth observed during the festive season, Harsh Chaudhary, Head of Growth (Vice President), Flipkart said, “Every year, Flipkart kicks-off the festive season with a diverse range of offerings that cater to evolving needs of customers. The incredible response seen this year underscores our continued efforts to redefine e-commerce and make it available even in the remotest regions of the country. By harnessing technology and expanding our reach, we have been able to deliver enhanced shopping experiences to millions of customers while empowering an ever-growing network of sellers. This season has established itself as a key element of India’s retail landscape, not only by bringing customer delight but also by significantly contributing to economic growth and fostering opportunities for communities across the country.”
This festive season, Flipkart focused on maximizing value for customers, sellers and brands, benefiting lakhs of MSMEs, artisans, and kirana partners, while also creating more than one lakh job opportunities that have empowered the invaluable gig workforce and strengthened the broader ecosystem.
