Flipkart has published three new commercials as part of its current #BachonKaKhel campaign to promote the new policies and perks for 4.2 million vendors.
As part of its continued efforts to develop an equitable e-commerce ecosystem and contribute to the growth, prosperity, and empowerment of its sellers, Flipkart introduced a series of marketplace policy modifications and new features in April.
Among the benefits are:
- A ten-minute onboarding process that is hassle-free.
- AI-based improvements simplify the listing process on Flipkart.
- Seven to ten days for expedited payments.
“The #BachonKaKhel campaign expands on these offerings to increase seller knowledge of the simplicity of conducting business on Flipkart,” the company explained.
In phase three of the Bachon Ka Khel campaign, Art-E MediaTech conceptualized films set around critical seller touchpoints in which Bijendra Kala, now established as an expert Flipkart seller in the campaign’s films, encourages other sellers to take their businesses online via Flipkart by highlighting the benefits of doing so.
Through an entertaining presentation by kid performer Divyansh Dwivedi, the film emphasizes advantages such as receiving the industry’s quickest payments, onboarding in 10 minutes, and listing and cataloguing.
“As a domestic e-commerce marketplace, we are always inventing and introducing innovative solutions to empower our seller partners from throughout the nation,” said Jagjeet Harode, Senior Director and Head — Of marketplace at Flipkart.
In this digital age, we wish to help and cultivate MSMEs from Tier 2 and Tier 3 cities that are ambitious and wish to realize their potential for growth.
Through the ‘Bachon Ka Khel’ campaign, we intend to educate the seller community on how easy and efficient it is to conduct business with Flipkart.”
Art-E MediaTech’s Co-founder and Chief Business Officer, Rohit Sakunia, stated that the company’s objective was to maintain the impact and relevancy of the characters and their roles from the first two series of the Bachon Ka Khel campaign.
In addition, we desired for the audience to perceive a shift in the e-commerce platform and how it helps vendors.
The Flipkart Seller Hub is altering the mechanics of online selling in India by putting the seller and entrepreneur community at the center of the narrative in these films, which feature a fresh setting and more new characters than the previous ones.
Regarding these advances.”
The videos are now accessible on the Sell on Flipkart YouTube channel of the Flipkart Seller Hub.
They are marketed on social media channels including YouTube, Instagram, Facebook, LinkedIn, ShareChat, and the official Flipkart application.
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