Flipkart today announced the launch of the Autumn Winter fashion collection on the platform ahead of the upcoming festive season and the much-awaited ‘Big Billion Days.’ Thousands of new and unique styles from top Indian and international brands will be available across apparel, accessories, and footwear categories. Shoppers of all ages participated in the previous Spring Summer Season and End Of Season Sale. The launch of the new season will also bring curated fashion and lifestyle offerings to millions of customers across the country, from metros to tier 2+ regions.
In addition to the launch of the Autumn Winter collection, Flipkart is gearing up to provide a revamped shopping experience for the upcoming festive season through several technology-driven features. These initiatives are based on customer insights and nuances in customer shopping across geographic and demographic parameters. They include image search to simplify and narrow the product discovery journey for customers and to overcome vernacular and linguistic barriers, video cataloging to enable customers to get dynamic information about the products such as fit, fabric, and so on, and live commerce to provide an interactive shopping experience, to name a few.
Based on customer research and indications, the new Autumn Winter collection will feature earthy hues such as blues, browns, yellows, pinks, and greens. Customers can choose from a variety of chic styles in dresses, tops, t-shirts, kurtas, skirts, pants, types of denim, cardigans, sweaters, and jackets, including Victorian sleeves, Y2K, dark florals, metallics, and color-blocking. In response to the launch, Abhishek Maloo, Senior Director, Flipkart Fashion, stated, “In preparation for the festive season and the Big Billion Days, we continue to strengthen our wide selection of styles and brands, and improve shopping experiences for our customers.” As fashion consciousness spreads across the country, we continue to bridge the gap between metros and Tier 2+ regions by providing a seamless fashion shopping experience. The Autumn Winter fashion collection debuts at a perfect time when people across the country are looking to upgrade or refresh their wardrobes in preparation for the holiday season. In addition, we hope to amplify excitement through multiple technological innovations led by our #NewForYou campaign, which will help scale Fashion for both metro and Bharat customers.”
Flipkart collaborates with a growing number of well-known national, international, and regional fashion sellers and brands, including D2C. This includes identifying opportunities to connect them with consumers across India via the online marketplace, as well as leveraging the power of technology to scale their presence and diversify existing product portfolios. Deepak Patil, Business Head, Cult Sports, commented on the partnership, saying, “Flipkart has offered us a great platform for every category that we have launched, and with the latest addition of footwear and sports equipment category to our portfolio, we are confident Flipkart will help us grow and connect with audiences across the country.”
Flipkart has collaborated with over 100 fashion and lifestyle influencers for a #NewForYou campaign to supplement the platform’s extensive Autumn Winter fashion curation on social media.
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