The online marketplace Flipkart has released three new commercials as part of its current #BachonKaKhel campaign to promote the perks and policies provided for 4.2 million vendors. As part of its continued efforts to develop an equitable e-commerce ecosystem and contribute to its sellers’ growth, prosperity, and emancipation, Flipkart released a series of marketplace policy modifications and new features under Flipkart EDGE in April. The benefits include a 10-minute, hassle-free onboarding process, a simple listing on the Flipkart marketplace with innovations based on artificial intelligence (AI), and quick payouts in 7 to 10 days. According to the company, the #BachonKaKhel campaign promotes these offers to increase seller knowledge of the simplicity of doing business on Flipkart.
In phase three of the Bachon Ka Khel campaign, the videos were conceptualised by Art-E MediaTech and are set at critical seller touchpoints where Bijendra Kala, now established as an adept Flipkart seller, encourages other sellers to take their businesses online via Flipkart. A young performer, Divyansh Dwivedi, provides an engaging demonstration of the listing and cataloguing capabilities, the industry’s quickest payouts and ease of onboarding (10 minutes).
Senior Director and Head – Marketplace at Flipkart, Jagjeet Harode, stated, “As a domestic e-commerce marketplace, we are constantly inventing and providing innovative solutions to empower our seller partners throughout the nation. In this era of digital commerce, we wish to support and cultivate MSMEs from Tier-2 and Tier-3 cities that are ambitious and eager to realise their full growth potential. Through the ‘Bachon Ka Khel’ campaign, we hope to inform the seller community about how simple and efficient it is to conduct business with Flipkart.
Rohit Sakunia, Co-founder and Chief Business Officer of Art-E MediaTech, stated, “Our objective was to maintain the impact and relevancy of the characters and their roles as depicted in the first two series of the Bachon Ka Khel campaign. At the same time, we wanted the audience to sense the air of change not only in the e-commerce platform but also in how it positively affects sellers. The Flipkart Seller Hub is redefining the dynamics of online selling in India by placing the seller and entrepreneur community at the centre of these innovations. These videos feature a new setting and more new characters than the previous ones.
The videos are now available on the YouTube channel for the Flipkart Seller Hub – Sell on Flipkart. They are also being pushed on social media channels, including YouTube, Instagram, Facebook, LinkedIn, ShareChat, and the official Flipkart app.
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