From October 16-21, Flipkart will host its annual ‘The Big Billion Days sale’. On Monday, Flipkart, owned by Walmart said it has collaborated with fintech giant Paytm to deliver a variety of discounts and rewards to consumers during its festive season sales.
“This partnership will encourage the Paytm users to make easy payments through their Paytm UPI and Paytm Wallet while shopping during the Big Billion Days on Flipkart. Secondly, customers of Flipkart would enjoy instant cashback to their Paytm wallets,” said a statement.
This relationship is well-aligned with the planning of Flipkart ahead of the upcoming festival, which sees a massive rise in orders across the nation and will further fuel the acceptance of digital transactions as India continues to remain indoors and retain social distance.
The events will concentrate on supplying a wide variety of goods to current and new customers, while also providing MSMEs and sellers across the country with expansion opportunities.
During the festive season, e-commerce firms see a huge portion of their market flowing in and they make substantial investments in advance to speed up their ability to accommodate the surge in orders. The festive season, planned during Dussehra and Diwali, sees players hosting numerous sales activities.
Amazon.in, Flipkart’s rival, is set to reveal its delivery dates later this week. Snapdeal, a value-focused e-commerce website, said it will host its first sale to coincide with Navratri festivities in mid-October. In late October and early November, the next two sales will fly.
Ranjith Boyanapalli, Flipkart Head-Fintech, and Payments Division said, “Our association with Paytm reflects our dedication to making digital payment solutions customer-centered and equitable, democratizing digital payments for everyone. Millions of Paytm users will have access to their Paytm wallets and UPI on Flipkart this festive season, across the country “
He also added that digital payments continue to gain popularity in India, like UPI, and Flipkart believes that digital adoption will help India become more economically strong.
“In India, Flipkart has pioneered in e-commerce, and together we strive to substitute digital payments through Paytm Wallet and Paytm Bank account for cash on delivery. Our mission is to empower millions of Indians with creative solutions that would play a key role in building Atmanirbhar Bharat,” said Paytm President Madhur Deora.
Myntra, Flipkart’s fashion e-tail arm, said in a separate statement that it has partnered with Max Fashion to add over 15,000 of the new models and designs from the collection of Max Fashion to the Myntra portal ahead of its ‘Big Fashion Festival.’
