Bengaluru – November 7, 2024: Flipkart is pleased to announce the selection of five innovative startups for the third cohort of the Flipkart Leap Innovation Network (FLIN), its flagship startup accelerator program designed to foster technology collaboration within the startup ecosystem. Following the success of two previous cohorts, this third round introduces startups driving advancements across GenAI, Omnichannel, Analytics, and Video Commerce.
FLIN, launched in January 2022, is dedicated to accelerating the growth of the startup ecosystem in India, driving collaboration, and championing cutting-edge retail innovations. Through FLIN, selected startups gain access to mentorship, resources, and the opportunity to execute pilot projects within the Flipkart ecosystem, scaling their solutions to meet the demands of India’s digital economy and e-commerce growth. Shortlisted from nearly 500+ applications, the selected startups will have a unique opportunity to deploy their innovative solutions, benefiting the broader e-commerce ecosystem. This collaboration aims to drive advancements in areas such as quality inspection, price benchmarking, supply chain, content/story creation, and video analytics.
Naren Ravula, Vice President and Head – Product Strategy and Flipkart Labs, said, “Through the FLIN program, Flipkart continues to expand its role as a catalyst for innovation within India’s startup ecosystem, providing a collaborative platform for startups to test, refine, and deploy solutions that can shape the future of e-commerce in India.”
The five startups chosen for this cohort will run pilot programs with Flipkart to develop solutions:
Intelligence Node – Competitive intelligence on pricing, assortment
Invenzo Labs – Unified omnichannel retail software platform
StoryBrain – GenAI solution to generate short, vertical, videos for commerce
Phyllo – Video analytics and attribute tagging
D-ID – GenAI solution to generate photorealistic and interactive digital avatars
Additionally, four startups from the previous cohort — Anagog, Speedsize, Sangti, and Vtion — have recently concluded successful pilot projects with Flipkart, demonstrating the continued success and scalability of the FLIN program.
