Close on heels of Myntra becoming a App only e-tailer, Flipkart is planning to move into an application only one year from now. This was claimed by a senior executive of the firm confirming the growing speculation of the largest e-commerce platform in the country. The firm will follow the same route that it carried out that was announced for Myntra.
The Vice President of Retail and Head of Brand Appliances at Flipkart, Michael Adnani claimed that the six years ago, the firm received only six percent of its overall traffic from mobile. In just 18 months, the firm witnessed an increase in the same by ten folds. This significant increase in the mobile traffic has made it clear that mobiles are highly used by the consumers and it is helping the firm.
The rate of transactions tipped at the traffic increase via the application and this makes sense for Flipkart to move to the app-only format. The e-commerce portal Flipkart has over 40 million registered mobile users and around 30,000 merchants who sell around 20 million products via the platform.
Indiahas emerged the third largest internet market in on a global scale with over 243 million users. The country lags behind other markets such asChinaandUnited Statesrespectively. Boston Consulting Group is expecting over 580 million people in the country to use the internet by the year 2018 and around 70 to 80 percent of them to access the web from their mobile phones.
Smartphones have become affordable in the past two years and around six to seven million of them are brought in the country for local sales. It is claimed that an app’s consumer reach will be higher than the mobile version of a website or the parent website itself.
Flipkart manages to render around 8 million shipments in the month and two-thirds of its overall online traffic comes from the mobile users in the tier 2 cities and towns. Flipkart’s app-only plan will generate a larger important in these places where there are not many desktop users and limited internet access via broadband services.
