Flipkart Wholesale, the B2B marketplace of India that enables retailers to buy wholesale grocery and fashion shopping online, has expanded its operation into seven more cities in Bihar. Since its launch in the fashion category in September last year, Flipkart Wholesale has grown over 3,000 pin codes and enabled around seven lakh listings for footwear, accessories, and clothes for retailers.
The Flipkart Wholesale app is now available for fashion retailers in Patna, Purnea, Katihar, Munger, Madhubani, Bhagalpur, and Muzaffarpur, with planning to expand its operations to other cities in Bihar in the coming months. The expansion allows Bihar’s local fashion retailers a platform to purchase apparel and footwear online at wholesale prices. By this launch, Flipkart wholesale digital platform will significantly boost MSME fashion suppliers and artisans in the region through pan-India supply chain integration and help keep their businesses operational by offering an active marketplace for them to market their products.
Post the outbreak of COVID-19, the Fashion retailers in Bihar were not able to travel to fashion hubs for sourcing products. With the Flipkart Wholesale app, now they got a safe one-stop destination for a wide selection of men’s wear, women’s wear, kidswear, and footwear from hundreds of dealers over all the fashion markets of India such as Jaipur, Kolkata, Mumbai, Kanpur, Delhi, Surat, Agra, Tirupur, among others.
The Wholesale customers have access to an accessible credit facility to control cash flow. The buyers are provided with a wide range of Flipkart assured feature products, timely and honest order returns, and quick product delivery straight to their shops with an easy order tracking facility. They can also leverage micro-market level B2B and B2C insights from the Flipkart ecosystem to understand customer demands specific to their area to buy and sell the right products. As a part of the launch in Bihar, fashion retailers in these seven cities will enjoy 10% extra savings on the first purchase on Flipkart Wholesale and additional benefits on bulk purchases.
Throughout the pandemic, Flipkart prioritized the safety of supply chain and delivery executives and customers. They delivered lakhs of customers across the country and have been able to keep consumers safe by decreasing the need for them to step out of their homes to buy products. Moreover, Flipkart has been able to aid a countless number of sellers/MSMEs to retain their trade operations by offering an active marketplace for them to trade their merchandise, creating lakhs jobs. With the growing amount of cases lately, Flipkart has followed the highest safety, and SOPs have improved and been institutionalized over the last several months.
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