The Country’s Largest Bakery Foods Company, Britannia Industries Limited today launched 5050 Golmaal exclusively in a province with renowned actors, Sabyasachi Chakraborty and Anirban Bhattacharya.
The merchandise can be a lightweight and melt-in-mouth cracker, with West Bengal’s favorite spice Kaalo Jeere (Black cumin), the key ingredient.
The 5050 Golmaal launch comes on the rear of intensive research done by the company, on the favorite flavors and spices consumed in households in the province. Kala Jeera with a splash of sugar crystals made the winning combination! The brand collaborated with Sabyasachi Chakraborty & Anirban Bhattacharya, two eminent celebrities who play Bengal’s most loved detectives on-screen.
This is often also the first time the duo is seen together! The ad, very kind of like the merchandise, is about unraveling the mysterious coming together of two ingredients-Kala Jeera and sugar crystals-to provide a pleasant experience.
Commenting on the launch of 5050 Golmaal, Amit Doshi, Chief Marketing Officer, Britannia Industries, said, “For near 3 decades, Britannia 5050 has been the brand that gives two distinct experiences in every product, be it’s our classic Sweet and Salty, Maska Chaska or the more modern, Potato’s. This time, we’ve gone a step further and regionalized our offering.
The Britannia 5050 Golmaal offers West Bengal, a light-weight and flavorsome cracker, with a far loved ingredient ‘Kaalo Jeere’. The merchandise is delivered to life by two of Bengal’s finest actors, Sabyasachi Chakraborty & Anirban Bhattacharya, playing their reel life characters.”
The actor, Sabyasachi Chakraborty, shared his experience, ‘’Coming together with Anirban to resolve the Golmaal mystery was an honest because of crack the flavors of the biscuit. Looking forward to the audience trying the new cracker.”
Actor Anirban Bhattacharya added ‘’I was thrilled to work with Sabyasachi Sir and make an entertainer for the gang. The genres of intrigue and suspicion fit well with decoding the Bengali-specific flavors of Golmaal 50-50’’
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