Hindware, a well-known brand in India for sanitary ware and bath fixtures, has chosen Mullen Lintas Delhi to handle its creative needs. After a hotly contested multi-agency pitch process, the client was selected.
Mullen Lintas has a long history of creating brands that attract an “unfair” share of attention and have turned into crucial differentiators for them in crowded categories.
In addition to having the largest distribution network, Ferns N Petals is the go-to company for sending flowers and gifts worldwide due to its strong physical and online presence. However, a sizable portion of the market is still unorganized and has enormous potential for the brand to continue to grow. For Ferns N Petals, Mullen Lintas will work to increase brand preference.
The upcoming campaign, on which we are currently working, is a significant one in Ferns N Petals’ journey towards accelerated growth, according to Sai Thota, Head of Digital Marketing at Ferns N Petals, who commented on the partnership. We have teamed up with Mullen Lintas, one of the best creative agencies in the nation because it is a very significant campaign. We have every confidence that this partnership will enable Ferns N Petals to enter the next phase of its growth.
“Purchase decisions when it comes to Sanitaryware used to be driven by functionality and value,” said Hari Krishnan, CEO of Mullen Lintas, about the agency’s success. However, that is no longer the case, and it is no longer regarded as an expansion of one’s personal space and expression. Our goal is to strengthen the brand equity for Hindware based on these principles & advantages. This is where Hindware has distinguished itself with its innovations & design. We are thrilled about this collaboration and are eager to develop a fresh story for this genre.
“Hindware is known for Design Excellence, Innovation, and Quality,” said Charu Malhotra, vice president of marketing at Hindware, in response to a question about the association. Numerous consumer studies and insights support our products. Through sharp and pertinent consumer insights and creative expressions, we have been evaluating potential partners to further develop the Hindware brand equity. For us, what made Mullen Lintas stand out was how the strategy and storytelling came together flawlessly, as well as the passion and zeal the team brought to the table. We anticipate that the brand will receive some outstanding work.
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