With its popular ‘For The Love Of’ campaign, Sensodyne, GSK Consumer Healthcare’s toothpaste brand, has taken a festive turn. The festival season is finally here, and without thinking about tooth sensitivity, there’s no better time to indulge in your favourite treats. Festivals like Durga Puja, Diwali, Eid, and Christmas need special celebrations with our most beloved culinary treats, and the #ForTheLoveOfFestiveFavourites campaign is a tribute to all these traditional cuisines without which these festivals are incomplete.
Festivals are all about family time, friends and family get-togethers, and traditions like getting a bowl of spicy gulab jamuns, chilled kheer, etc. Whether it’s post-Pujo Rosogolla, late-night Kulfi, hot Jalebis piping, special Malpua, or special Laddoos pooja, each of us has our favorites.
While the festival events may be a little different this year, by relishing these delicacies with our loved ones from the safety and comfort of our homes, we can continue to keep the food traditions alive.
The campaign #ForTheLoveOfFestiveFavourites has been brought alive by two video films highlighting the small moments and the excitement of celebrations. Released in early October, the Pujo movie shows a group of friends interacting via a video call and enjoying the Puchkas from the safety of their homes together. Under her supervision and guidance via a video call, two sisters who can not travel back to their hometown recreate the magic of Nani’s Malpua in the recently released Diwali film. Sensodyne encourages you to keep the festive traditions alive in both the films and enjoy your favourite foods without thinking about tooth sensitivity. The first digital campaign will be promoted on different digital channels, such as YouTube, Instagram, Facebook, Twitter, etc.
Anurita Chopra, Area Marketing Lead- Oral Health, GSK Consumer Healthcare, spoke on the initiative:” This year, the festive season is all the more unique as one will enjoy the smaller joys of life around their close family and friends. Our campaign beautifully weaves the present scenario with the festive season rituals, empowering people to make the most of their favourite delicacies without thinking about tooth sensitivity.
