Force Motors, Pune-based automotive company has taken DY Works on board to develop its brand new offroader Force Gurkha. The new generation Gurkha was introduced at the Auto Expo 2020. The new Gurkha will have the feature of BS6 engine and fully redesigned exterior and interior. The unveiling of the new Gurkha is set to take place at the end of the year.
Customers expect that the new BS6 Force Gurkha SUV will have almost all the features and accessories seen on the model that was shown at Auto Expo 2020. It involves a roof-mounted protector, alloy wheels of 17 inches, windshield protection, and also a vehicle snorkel, etc.
Prasan Firodia, managing director of Force Motors, said, “Since the new Gurkha was unveiled at Auto Expo earlier this year, there has been tremendous excitement and anticipation. Our dream for Gurkha is to make it India’s most efficient and enjoyable off-road/recreational vehicle. We wanted to work with a partner who shared our dream and could help us to achieve unlock the next growth story of Gurkha. DY’s strategies are perfectly suited to our ambition. I look forward to creating an exciting story with their team for Gurkha and his tribe.”
Tresa Paul, Managing Director & CEO, DY Works, said, “There are offroaders and then there’s the Gurkha-it’s a legendary brand that is loved by consumers. The new platform of the redesigned Gurkha’s seems to be an unmatched vehicle in India for the offroaders and outdoor enthusiasts alike. We’re excited to build this brand and bring life to the new avatar. Our approach is to design that is combined with deep cultural perspectives and it will form a solid growth plan for the new Gurkha. Force Motors has an iconic brand portfolio and partnering with Force is a proud moment for DY.
Gurkha is an SUV made in India by Force Motors. Force motors are the leading manufacture Traveller minibus and Trax utility vehicle. The organization is inflowing the Force Gurkha into the SUV segment for the second time. The company is expected to compete with the Mahindra Thar and other similar vehicles. The Gurkha had been named because of the Gurkha soldiers. The Gurkha first and second generations are manufactured as two-door trucks with interchangeable hard or soft top options.
