Peter’s extensive experience in the pet and retail industry will be pivotal in establishing Dogsee’s presence in UK and EU markets
10 February, 2022, National: Peter Scott, retail and strategy veteran and former CEO of one of UK’s largest pet brands, Kennelpak has joined Indian natural and vegetarian dog treat brand, Dogsee’s Advisory Board . With his four decades of extensive experience in building strategies, operations, sales & marketing pathways, Peter will help Dogsee expand its operations to UK and EU markets.
At Kennelpak, Peter helped the company grow their sales significantly, building sustainable supplier partnerships, identifying relevant opportunities to create the brand’s value proposition, developing their online proposition that sky-rocketed their organic traffic, and brand recall. His experience combined with his proficiency to develop high growth expansion plans for some of UK’s largest retailers will be key to jumpstart Dogsee’s global plans.
Bhupendra Khanal, Co-founder, Dogsee, states, “Peter has been instrumental in several companies’ growth, building their strategies from the scratch as well as ushering them in a new dimension of customer experience and brand value. We are elated to have him as a part of the Dogsee family and look forward to taking the brand to exceptional heights and global recognition”
Peter Scott further adds, “Dogsee has wonderful brand values and having witnessed its amiability with the present market, I am excited to see new opportunities the brand holds for the UK and EU markets. I look forward to working with the talented team at Dogsee and scaling the organisation to new heights”.
Peter has led operations across a range of businesses including FTSE 100, a JV with US and UK stakeholders as well as private equity portfolio companies. Since 2017 Peter has advised and consulted organisations across a wide range of ‘Go to Market’ projects including large international corporations as well as smaller UK-based startups.
Founded by the husband-wife duo Bhupendra Khanal and Sneh Sharma, Dogsee Chew is the only company to offer 100% vegetarian dog treats. The young company is taking on the rawhide treat industry, which they believe is extremely harmful for the dogs with all the added preservatives and chemicals. Dogsee Chew treats, in comparison, are all-natural, human-grade, and protein-rich which have made them a huge success in the pet parents’ community globally. Dogsee Chew is now India’s 4th largest pet food exporter and is loved by pet parents in more than 30 countries.
