February 28, 2025: Circuit House Technologies, which raised $4.3 million in June of last year, is now entering the home entertainment category with a new consumer tech brand, Lumio, starting with Smart TVs. The debut will focus on re-wiring customers’ expectations in this category.
India’s Smart TV segment is a USD 5 Bn market and is expected to grow at a robust rate of 13% CAGR over the next 3-4 years. This growth is increasingly driven by premiumization trends, with consumers gravitating towards larger screens, QLED/OLED/MiniLED technologies, and advanced features that are rapidly becoming mainstream preferences. The market’s evolution is particularly evident in the dominance of 4K TVs, which now account for almost 70% of total television purchases and is projected to maintain a strong growth trajectory in the future.
However, despite the presence of over 100 brands in this segment, most consumers are yet to find their trusted brand. This is reflected in consumer behavior, where the majority of category searches still remain generic, indicating that buyers are still searching for products that truly align with their needs and aspirations. This is precisely the opportunity that Lumio aims to address, stepping in with a deep understanding of Indian customers’ latent expectations and preferences.
Lumio has assembled a strong team with experience across product development, brand building, software, quality, sales and after-sales management with decades of relevant experience across companies like Flipkart, Xiaomi, Lenovo, Philips, Tivo, LG, and Samsung. With Lumio, the plan is to offer a Smart TV product lineup that is a completely fresh take on the existing products, with an aim to spark joy.
“Technology should spark joy, not frustration” says Raghu, CEO of Circuit House Technologies. “In a world where everything moves at speed, consumers shouldn’t be stuck with Smart TVs that slow them down. Lumio is crafting products from the ground up to rewire customer expectations, easing those letdowns for a marvelous everyday viewing experience.“
Lumio is joining forces with some of the most influential names in the industry to shape the future of home entertainment in India. Google TV will offer 400,000+ movies and shows across 10,000+ apps. Dixon Technologies, India’s largest and most trusted electronics manufacturer, will drive world-class production, reinforcing Lumio’s commitment to quality and scale. Amazon India, one of the country’s leading e-commerce platforms, will make Lumio’s Smart TVs easily accessible to millions of households, through this strategic partnership.
“We are excited to be partnering with Circuit House Technologies to bring customers cutting edge entertainment solutions to match the expectations of viewers. Television is evolving, and we are looking forward to being a part of the next chapter” Shalini Govil-Pai, VP & GM of TV Platforms at Google
“The Smart TV segment in India is at an inflection point, and partnerships like these demonstrate the immense potential of domestic manufacturing” says Atul Lall, Vice Chairman & MD of Dixon Technologies “With our expertise and Lumio’s bold new take on smart TVs, we will be setting new benchmarks for both quality and innovation in this category”
“Amazon has a strong track record of partnering with innovative brands that bring fresh perspectives across categories. We are excited to welcome Lumio to Amazon.in as they enter the premium smart TV category. With nationwide delivery, flexible payment options, and comprehensive installation services, we are making cutting-edge entertainment technology more accessible to our customers. This partnership expands our premium TV selection while ensuring a seamless shopping and setup experience” Zeba Khan, Director, Consumer Electronics, Amazon India.
Lumio represents more than a market opportunity, it’s about proving that Indian brands can lead in technology innovation. Lumio will showcase its full range of smart TVs in March 2025, introducing features that address the real pain points of customers.
