Sensodyne’s new campaign ‘For The Love Of’ celebrates memorable dishes by India’s popular Chefs. The campaign cheers up people to keep loving and enjoying their favorite foods without being anxious about tooth sensitivity. The brand features Chefs Anahita Dhondy and Ajay Chopra in its new campaign.
Sensodyne, toothpaste brand from GSK Consumer Healthcare, has recently launched a new campaign titled #ForTheLoveOf which brings together the chefs from India to share some of their favorite recipes that is a nostalgic memory to them. Sensodyne has experimented with the influencer space for this campaign as an attempt to communicate its central message of living and enjoying life to the fullest without being anxious about tooth sensitivity with customers.
The campaign features chefs Anahita Dhondy, Ranveer Brar, Ajay Chopra, Kelvin Cheung, Shivesh Bhatia, and Pankaj Bhadouria sharing their stories of dishes that are of special memory for them and urges consumers to repeat those favorite recipes using the hashtag #ForTheLoveOf and also tagging Sensodyne India.
Too Hot and cold food items are known to be the inducers of tooth sensitivity. Through this campaign, Sensodyne encourages and motivates people to stay home during this crisis and revive their relationship with their favorite dishes. Some of the recipes showcased include a healthy twist to the traditional kulfi, seasonal delights, and also travel treats.
Each of us has our favorite dishes, whether it is a making hot chai to begin our day with, the childhood favorite Ice Popsicle, the ever time favorite Kulfi, or the recently trending Dalgona Coffee. The campaign also celebrates local favorites like chilled Kokum, hot Rasam, and Puchka.
Anurita Chopra, the area marketing lead, oral health, GSK Consumer Healthcare, commenting on the campaign said, “#ForTheLoveOf campaign has already been receiving a good amount of responses as it creates a chord with the consumers, allowing them to live their lives to the fullest and maximum. The company is confident that this new chapter is going to support our brand’s messaging much more and restate our promise to a tooth sensitivity-free nation.
Sensodyne is one of the world’s best sensitivity toothpaste and is recommended by most dentists all around the world for sensitive teeth. Sensodyne toothpaste provides proven quick relief from the sensation caused by sensitive teeth and also provides long-lasting sensitivity protection.
