Bengaluru – 27th, March 2025: Fortune Foods, India’s leading edible oil and food brand of AWL Agri Business Ltd (formerly known as Adani Wilmar Ltd.), one of India’s largest food and FMCG companies, in collaboration with Blinkit, a quick commerce company, has launched a heartwarming Ad film that captures the festive fervour of the Eid season. The campaign also highlights the convenience of purchasing Fortune products through Blinkit, ensuring a seamless shopping experience for its consumers.
Set in Hyderabad, the film captures the joy of Eid festivities and the spirit of sharing food. Ibrahim visits Taufiq Chacha, known for his legendary biryani, only to find that his memory is not what it used to be. Taufiq Chacha has even forgotten to prepare his iconic biryani. Determined to recreate the iconic dish, Ibrahim quickly orders Fortune Biryani Special Basmati rice via Blinkit and starts cooking. As the family gathers to eat, Taufiq Chacha suddenly recalls that the true spirit of Eid biryani lies in sharing it with others before enjoying it themselves. Overwhelmed, Ibrahim and Taufiq Chacha’s family order disposable boxes from Blinkit, pack the biryani, and prepare to share it with friends and family. The campaign concludes with a message from Blinkit – ‘Iss Eid, khushiyaan baante!’
Commenting on the Ad film, Jignesh Shah, Head – Media and Digital Marketing, AWL Agri Business Ltd, said, “Our collaboration with Blinkit shows our commitment to providing consumers with easy access to Fortune’s premium range of products. This film not only reflects the superior quality of our offerings, but also showcases how technology is reshaping grocery shopping, making it faster and more reliable. It perfectly captures the role food plays in uniting people during festive occasions. Biryani, so intrinsic to Eid celebrations, takes center stage, highlighting the spirit of sharing that defines the festival.”
Consumers can have Fortune products delivered instantly, ensuring they never have to compromise on their favourite meals. With just a tap on the Blinkit app, they can place their orders effortlessly.
The ad film is now live across digital and social media platforms and will be further extended to other mediums, maximizing its reach and engagement. Fortune Foods and Blinkit are inviting consumers to experience the future of grocery shopping—quick, hassle-free, and always reliable.
Ad Film Link – https://www.instagram.com/reel/DHn-Miev3qj/?igsh=OGEwYXB4MTdtc3dr
