The cultural, geographic & linguistic diversity of India contributes to a wide range of music styles within the country. Report by Statista states that the value of the Indian music industry from 2007 to 2022 until 2025 is estimated to be INR 22 billion. With a growing pool of talent it becomes important for every music artist to stand out and reach the right audience. Hence, the significance of music marketing has grown immensely in the last few years with brands investing a large sum of their resources to make the customer’s music listening experience unique. Marketing companies help create more brand awareness, build and grow the fan base and eventually generate more revenue for the music labels. The top companies in the country that are leading in music marketing are listed below.
Dot Media – Incepted in 2020, a new-age influencer management agency is bringing together brands, content creators and marketing mavericks for unparalleled exposure, higher engagement and ROI. With an arsenal of digital tools, artists and ideas in its bank, the agency is moving on the trajectory to create a digital universe that captivates and delights the senses and in the process, solves several bottlenecks of the creator economy. Dot Media has successfully executed 150+ campaigns for major labels like Saregama Music, Universal Music Group, Sony Music Group and Gully Gang Records.
3Folks Media – 3Folks Media is a Mumbai based Digital/Influencer marketing company with services like IT Consultancy, Influencer Marketing, Lead Generation and many more. With an Influencer base of 400+ and team of around 30+, their company can generate multiple Influencer campaigns at a time with assured results and engagements. Success rate of 3Folks Media in Influencer marketing is almost 98% with brands like L’oreal, Haier, B612, Glance Roposo, Sony music, Chings secret already on their client list.
Mad Influence – As a comprehensive 360-degree influencer marketing agency, they bring together a captivating network of exceptionally talented influencers, visionary content creators, and remarkable brands from India and around the globe. Their ultimate mission is to spark genuine connections and ignite impactful campaigns that leave an indelible mark. Furthermore, their creative prowess extends to extraordinary partnerships with renowned production houses and esteemed music labels such as Yash Raj Films, Dharma Production, T Series, Sony Music, and Warner Music Group.
Barcode Entertainment – Barcode Entertainment is a technology-driven influencer marketing company. It brings together data-led performance, real human relationships, expert creative strategy, authentic engaging content, and laser-sharp paid media targeting. Barcode has built an inhouse platform for brands and media companies to source and engage with influencers for marketing campaigns. Their team of 150 influencer marketing specialists use this intelligent platform to contact and collaborate with more than 10 lakh macro and micro influencers across the country. Barcode connects brands with 25 million potential consumers daily via influencers primarily through native, sponsored content across major social media platforms including videos and photos, blogs, and podcasts.
