Four-Screen Ad Deduplication is a methodology that helps media buyers to understand the advertisement clearly and better compare it with other products. The four screens of Nielsen are CTV, Computers, TV & Mobile devices for deduplication to its total Ad rating product to help media buyers more accurately. Nielsen Four-Screen Ad deduplication for YouTube will give a proper rating of the product by removing duplicate reviews given by the same subscriber. It will also help companies to understand customer needs, market needs, and the planning of new products and services.
Data Deduplication Data deduplication is a technique for eliminating duplicate copies of repeating data. It is a repeating process that decreases the storage of data and storage utilization.
Debbie Weinstein, Vice President, Global Advertiser solutions, Google & YouTube says, “In a converged world, customers need a complete picture of their ad spend across all screens.” In the present world’s trend of buying & selling online, each customer has the right to know the product better without making mistakes.
Kim Gilberti, Senior Vice President, Product Management Nielsen said, “four-screen ad deduplication is a major step towards Nielsen ONE project, as it provides the comparability necessary to produce a trusted, fair number across platforms that enable clients to better understand reach, manage the frequency and verify the audiences of their media buy.”
This method is especially useful for YouTube, where 50% of accounts are Ad-supported streaming which helps them to stream ads according to age category.
Nielsen Holdings is an American data measurement and market measurement company. It operates in over 100 countries and working employs approximately 44,000 worldwide. Headquarters of Nielsen is located in New York City, United States. The founder of the company is Arthur Nielsen, it was founded on August 24, 1923. Nielsen services cover more than 90% of the world’s GDP and population, Nielsen provides information to its clients about what consumers watch as TV shows or advertisements. Nilsen is listed on New York Stock Exchange (NYSE). Nielsen announced on March 30, 2022, that they had accepted a $ 16 billion offer from a group of private equity investors led by Evergreen Coast Capital Corp.
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