~Fraazo shares thoughtful gifts with customers for Valentine’s Day~
Mumbai, February 16, 2022: One of India’s leading green grocer, Fraazo has etched their place in the industry as a quick commerce start-up devoted to excellent customer service. Fraazo gives prime importance to the overall customer experience from order procurement to delivery completion. To strengthen their special relationship with their customers, Fraazo regularly engages with them through thoughtful gifts every month.
For Valentine’s Day, Fraazo presented their customers with a thoughtful gift to celebrate the feeling of love and companionship. The brand curated matching aprons for families and friends to enjoy cooking together as an activity that brings them closer. The central thought dominating the idea was to encourage spending time with your loved ones while taking pleasure in day-to-day activities. Based on an internal study, Fraazo arrived upon the insight that most families lead fast paced lives and look forward to having dinner at home. Through a thoughtful customer delight activity, Fraazo wanted to remind consumers that cooking side by side and having one meal with people you love can make a huge difference and strengthen relationships.
Speaking on the activity Atul Kumar, Co-Founder & CEO, Fraazo said, “A family that cooks together stays together, says science. There’s no better activity that unites families more than sharing the experience of cooking. By gifting matching aprons to our customers, we wanted to not only make them feel special but also communicate the message that preparing meals together can help create memorable moments with your loved ones. The aprons signify the special bond our customers share with the people they love and the home-cooked meals made in unison multiply the joy of eating with one another. We are always looking for new ways to delight our customers while offering them a seamless ordering experience and we will continue to do so in unique ways. ”
Fraazo has been undertaking their customer delight activity since the beginning of 2022 and their mission is to continue to make their consumers feel special.
