With the shifting world dynamics surrounding digital media, it has been seen that public relations have broadened its methods and workings in order to keep up with the growing digital media presence of organisations and groups.
Upasna Dash, CEO of Jajabor Brand Consultancy, chats with Adgully about the difficulties and potential for PR with the development of social media and how Jajabor is building harmony and balance.
Social media is both a difficulty and an opportunity for public relations. How are you putting it to work for your clients?
Depending on how we use social media, it may be a blessing or a curse. In our field of business, social media is a critical instrument for having a good influence on businesses. Customers today don’t distinguish between distribution channels; they may be reading news on social media or vice versa. Brand builders must bridge the gap and combine both platforms in order to provide impactful results for both brands and customers. As a result, we must use technology as an additional tool to assist brands in scaling and growing their operations. Many people believe that social media and public relations are at odds. However, they now operate together and connect at various points to provide rapid information transmission.
In a fragmented media environment, monitoring must be done in real-time. What are some practical approaches to intervene before a crisis develops?
In reality, the fragmented media environment acts as a powerful catalyst for scaling and rewiring real-time communication. Keeping this in mind, we must adopt a data-driven strategy, particularly when it comes to content distribution. Because public relations is an intangible accelerator, real-time monitoring is crucial for preventing an incident from becoming a widespread disaster. Intervening at the right time is essential for a public relations professional. Examining data on the on-ground effect PR has been able to produce for a client, as well as maintaining watch of industry insights on a weekly, bi-weekly, and monthly basis in order to comprehend public emotions and deliver real-time media insights to the client, is one of the most acceptable methods to do so. The ideal work ideology is to avoid worrying about what we see and feel and instead focus on grassroots reality, and the impact that information provided is having. This allows for real-time course correction and speeds up the story’s tiny data-driven insights.
Follow and connect with us on Facebook, LinkedIn & Twitter
