Emami’s group Frank Ross Pharmacy is the modern face of India’s pharmacy retail chain. It was established in 1906 when it commissioned the first outlet in British-era Kolkata. The company is currently successfully managing more than 180 stores across various places like West Bengal, Bhubaneshwar, Ahmedabad, and Bangalore. This pharmaceutical chain, over the years, has been serving the health and other pharmaceutical requirements of more than 80 nursing homes, corporate clients, NGOs, and many reputed hospitals by delivering quality. Since the inception, Frank Ross has been offering quality pharma and healthcare products and services. Frank Ross aims to be one of the leading pharmacy chains in India.
According to various surveys it is expected that the Indian pharmaceutical sector would grow to $100 billion by 2025 and the Indian government is allocating a whopping Rs 2,23,846 crore in the recent budget to the healthcare. Keeping these facts in mind, Frank Ross, the pharmacy retail chain of Emami Group has formed a strategy to further penetrate the existing geographies of West Bengal and also expanding to newer territories. To effectively implement their strategy, Frank Ross has partnered with Franchise India which is one of the World’s largest franchising companies. India is the largest provider of generic drugs globally and the domestic pharmaceutical market turnover has reached Rs 1.4 lakh crore in 2019. It is also expected that the spending on medicine in India would grow by 12% over the next five years making India to be in one of the top 10 countries in terms of medical spending.
Frank Ross operates through an omnichannel approach where a customer journey is extremely important. Some of the unique services provided by Frank Ross include free home delivery, 24 hours serviceable, computerized invoicing, digital payments, and many others. One needs to have s store size of 300 sqft to avail s franchise and Frank Ross is going to help the franchisee to produce licenses, staff training, the supply of products, IT infrastructure, and provide marketing and promotion. Through this partnership, Frank Ross is expected to grow twofold. Its stronghold in West Bengal markets along with unmatched pricing will enable the brand to gain momentum
