A series of digital videos about the value of having financial independence have been released by freecharge, a platform for digital financial services. The “Take Charge” programme has been developed with a primary goal of helping young, working Indians improve their money management skills. With the launch of the new campaign, Freecharge hopes to broaden customer understanding of its comprehensive portfolio of investment, lending, and payment solutions. The company wants to establish itself as a comprehensive, accessible, and secure digital financial services platform where customers can easily access all the services as a part of Axis Bank.
The “Take Charge” programme is based on the realisation that while the current generation of aspirational consumers wants to be comfortable financially, they also want a variety of choices better financial decisions, improved credit and spending habits, and assistance with investing in accordance with long- or short-term objectives.
Siddharth Mehta, CEO of Freecharge, commented on the launch of the new campaign, saying, “Freecharge with its continuously expanding portfolio in digital financial services strives to instil trust in customers when it comes to managing funds. A facilitator can help people establish goal-saving strategies, deal with emergencies, get quick access to credit, or pay their bills on time by providing them with financial tools that work for them. We are hoping that our digital campaign will resonate with our customers and encourage them to “take responsibility” and start making wise financial decisions.
” According to shweta Singhal, CMO and head of growth at Freecharge, “Our new logo unveiled with this campaign is in keeping with the brand language – Freecharge helps you take control of your finances so you can live the way you want to.” Freecharge is positioned by the campaign as a threat to the current quo. Each video focuses on a different aspect of the Freecharge platform, such as goal-based investing, a tool to assess your financial health, simple access to credit to handle both little and major purchases, or secure and speedy payment.
The campaign consists of a number of videos that discuss the many financial instruments, investment opportunities, and credit and payment methods that Freecharge provides to its customers.
The primary character of the movie is a harrowed man who appears frazzled while handling his personal money, including where to invest, how to obtain credit, and how to manage bills and payments. The movie demonstrates how the main character may finally “take charge” of his finances with the help of the Freecharge App. He is helped by tools like the Financial Strength Score (FIST), goal-setting software, and investment, credit, and payment alternatives. They assist him in taking charge of his financial management process, reinforcing both his fundamental and aspirational commitments.
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