Tribe Vibe, one of the largest platforms in college festivals partners with Centre fresh. Sunburn, one of Asia’s leading electronic dance music festivals, and Bollyboom, the nation’s first Dance Music IP, announces the ‘Fresher Fest’.
This is done first time in India where back-to-back college fresher’s festivals are welcoming students in the new academic year. The two-day festival will be held on 21st – 22nd August 2021, via online mode, and come together with around 150,000 fans from 400+ colleges across 40 cities to witness the grand festival.
Freshers from the pan-India college group can look forward to initiating their academic year by witnessing this magnificent, never-seen-before, energetic digital experience. The EDM genre will witness the participation of leading global artists including Teri Miko, Yellow Claw, and Julia Bliss. While The Indie genre likes The Yellow Diary, Taba Chake, and many more. Also featuring big faces of Bollywood such as Asees Kaur, Anuv Jain, among others.
The show was Co-Powered by Snapchat. This edition of ‘Freshers Festival’ has a unique, exclusive filter for students to search and make memories. Also, a special filter is drawn for the couples, which is called the Trivia Couples filter.
Do visit the website and browse the instructions carefully. Every winner is rewarded with home amazing giveaways including cash prizes, gets featured within the Freshers Festival, and also meets the artists virtually.
Rohit Kapoor – Director Marketing at Perfetti Van Melle (makers of Center fresh), said, “We are grateful with the partners like TribeVibe for the virtual festival. The first day is considered the most important day for the students. By launching the Freshers Festival, we want to make sure the debut in every student’s life is unique and fresh, especially in times like these.
“Freshers Festival could be a unique experiential platform and provides our brand Center fresh the best platform to attach with its core audience.
“The center fresh brand plans to bring its ‘fresh breath confidence’ proposition alive through engagement activity like branded filter and video song of “Center fresh Mints- Keep it fresh” from Taba Chake.
“Through this virtual platform, we hope to achieve dead set as many students as possible and provides the ‘freshers’ a warm, exciting welcome that they’re waiting,” Kapoor said.
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