FreshToHome, the world’s leading fully integrated online brand in fresh fish and meat e-commerce launched its Merry Feastmas Campaign to extend the seasonal warmth to consumers ahead of the forthcoming festive season.
FreshToHome saw that their customers wanted to enjoy popular western Christmas dishes at home, but they had difficulty doing so because the recipes were both time-consuming to prepare and required unique spices and ingredients.
FreshToHome sprung into action, offering its discriminating customers uniquely re-created traditional Christmas delicacies from world-renowned chefs.
To create authentic Christmas dishes, the spread uses the freshest meat and fish, as well as actual spices and herbs.
Herb Roast Chicken; fragrantly spiced whole chicken, Prawn Gambas; Spanish styled juicy prawns in a melange of olives, sundried tomatoes, and roasted garlic, Lamb meatballs; traditional Swedish meatballs in a tangy gravy, Smoked Chicken Breast; the traditional Christmas meal must have; and other dishes are part of the newly launched range.
“During the Christmas season, consumers are open to trying new cuisines and adore a great spread on their table,” Shan Kadavil, Co-founder and CEO of FreshToHome, stated.
Because European and Continental delicacies are hard to come by, we created our Merry Featmas assortment, which includes popular Christmas specials from throughout the world, allowing customers to conveniently feast to their hearts’ delight.
“We want to add to the holiday cheer by offering an authentic and chemical-free array of delicacies that our consumers wouldn’t have been able to find otherwise.”
Digital films, social activity, and contests are all part of the Merry Feastmas campaign’s multipronged execution. The films illustrate the sheer beauty of products in action, which are captured in slow motion as they are prepared.
The crackling and swell of a succulent entire chicken being roasted, the flip of the filled chicken into the pan, the wonderful curl of the prawns as they cook, the melting butter on the sizzling reef cod—all provide stunning images that wow and warm the heart and stomach.
The films, which were created and implemented by the creative agency Action & Co, are intended to encourage people to reach out and order these delectable foods online.
FreshToHome’s Merry Feastmas collection is available in all of the company’s serviced cities.
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