INDIA, March 04, 2024: Travellers today are increasingly looking for the home-away-from-home experience. From a beautiful homestay in the mountains to a serene beach villa overlooking the sea, Indians are seeking unique accommodations and immersive experiences while travelling. Booking.com, a global leader in connecting travellers with the widest choice of incredible places to stay, has released its inaugural Holiday Homes Outlook Report that delves into the unique preferences of different generations – Gen Z, Millennials and Gen X – when choosing holiday homes.
Trends Through Generations
When it comes to searching for a holiday home, each generation has distinct preferences and priorities While Gen X prioritises cleanliness and convenience with facilities like a kitchen, millennials prefer unique and immersive experiences with a simplified booking process. Gen Z focuses on location while selecting their holiday home as well as past and present reviews to make that choice.
- Gen X (born between 1965-1980)
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- Gen X value cleanliness and tidiness for accommodation and they appreciate the convenience of having a well-equipped kitchenette or meal options, akin to the warmth of Indian hospitality.
- Gen X travellers prioritise a reasonable and fair price (65%) when choosing a homestay, prioritising budget-friendly options that offer value for money.
- 43% state that they want more availability of homes during peak season
- Additionally, nearly 39% opt for country cottages as their preferred choice for holiday homes in India.
- Millennials (born between 1981-1996)
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- Millennials seek unique stay experiences with nearly half (43%) stating that they find farm stays as the most appealing option for a holiday home.
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- When it comes to the booking process, 51% of millennials prefer a simplified and easy booking process
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- 42% prefer more options while searching for a holiday home and a broad range of different kinds of stay to choose from.
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- Millennials prioritise sustainability (35%) when booking a homestay, preferring environmentally friendly and socially responsible accommodations.
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- Additionally, 52% would like homestays to have no hidden costs or additional service
- Gen Z (born between 1997-2012)
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- 50% of Gen Z prioritise location – proximity to beaches, local attractions and scenic views) play an important role.
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- Gen Z travellers gravitate towards city apartments (43%) when choosing holiday homes in India.
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- 42% of Gen Z cite that being able to see past and present reviews of the property is an important factor while booking a holiday home.
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- Gen Z prioritise pet-friendly accommodations where travellers can bring along their furry friends.
India’s Regional Revelations
The demand for alternative accommodations is surging in India with travellers looking for unique properties that offer an alternative to the traditional hotel experience demonstrating continued traveller appreciation for a broad range of different kinds of stays and the unique hospitality they offer. However, regional preferences play a role, as travellers from different regions exhibit unique preferences when it comes to selecting a holiday home.
- Travellers from South India prefer farm stays (46%) and houseboats (38%), while those living in East & Northeast India (23%), as well as North and Central India (20%), lean towards cosy cabins.
- Travellers living in West India state that they prioritise clean and tidy accommodation (64%), fair/reasonable price (66%), location (63%) and security of the property (62%) as features they are most likely to consider when booking one type of holiday home over another.
For the full Booking.com Holiday Home Outlook Report please visit the link here
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Booking.com Holiday Home Outlook Report – Methodology:
- The research was commissioned by Booking.com and independently conducted by YouGov among a sample of holiday seekers and holiday homeowners across the following seven Asia-Pacific countries: Australia, New Zealand, India, South Korea, Vietnam, Japan and China.
- The holiday seeker is defined as all consumers 18+ in the 7 APAC countries surveyed. The sample comprised of a total of 7,201 which included a nationally representative sample of 1,000 respondents aged 18 years and older in each market.
- The holiday homeowner is defined as respondents 18+ in the 7 APAC countries surveyed who own a holiday home or second home that could be rented out on a short-term basis. This sample comprised a total of 3,911 which included a sample of 500 respondents in each market, with the exception of New Zealand n=364 and India n=1,009. The study was conducted online between 31 July August to 17 August 2023.
CONTACT DETAILS
For further information contact the Booking.com India Press Office: nidhi.kaushik@allisonworldwide.com
