September 13th Thursday, 2024 Nisara, a rapidly growing name in the fragrance industry is set for its offline expansion through a strategic partnership with Purplle stores across India. With this launch, the brand will now be available in around 16 stores nationwide, marking a significant step in making its innovative and high-quality products more accessible to beauty enthusiasts.
Catering to a diverse audience, Nisara offers a wide range of fragrances for men, women, and unisex preferences. The brand’s presence will be felt in key cities across India, with stores strategically located in high-street markets and malls in NCR, Mumbai, Bangalore, and Kolkata. With around 10% of the business driven by offline sales, the brand sees immense potential in reaching a broader audience through physical retail locations. These offline stores are located in high-street markets and malls, providing a perfect platform for customers to explore and experience Nisara’s product offerings firsthand.
Commenting on the expansion, Tarvinder Pal, Co-Founder & CEO of Nisara states, “Expanding to offline stores marks a significant milestone in our growth journey. By bringing our products closer to consumers, we aim to enhance their shopping experience and accessibility to our range of clean, high-performing products. We believe that this strong partnership with the Purplle store will not only strengthen our brand’s footprint but will also enhance the fragrance category range to consumers.”
The brand has made a name for itself by offering products that are not only effective but also budget-friendly and sustainable. And this offline expansion is just the beginning of many more exciting developments to come, as the brand continues to explore new avenues to serve its customers better.
