“Take that first step. That’s probably the most difficult and most intimidating part. But I promise, when you do end up doing it, things just get better from there. Also, it is never too late, doesn’t matter how old you are,” inspires Sonakshi. To this, Srishti adds, “We can create magic when we work in synergy. So women, starting off, we have to support each other, as opposed to becoming competitive about it.”
MyMuse
Anushka’s BA degree in Psychology and Entrepreneurial Leadership at Tufts University, Massachusetts, along with this mantra, has helped MyMuse serve over 150k+ customers across 1000+ Indian cities. The brand has built an Instagram community of 67.3K people via exclusive meet-ups, fun events, affiliate programs, influencers like Apoorva Mukhija, and podcasts like Moment of Silence hosted by Sakshi Shivdasini and Naina Bhan.
Objectry
Aanchal, who graduated from Parsons assumes multiple roles ensuring every aspect of the brand is executed well. Under her creative direction, Objectry recently debuted at India Design ID, launching a new multi collection that experiments with fluidity and imperfection. The brand’s creations have also been recognised and appreciated by Bollywood celebrities, including Anshula Kapoor, Arjun Kapoor, and Malaika Arora. The brand is now gearing up to start shipping their products internationally as well.
Limited Edt
Neha Chopra Tandon, Marketing Director of Limited Edt India underlines the importance of targeted marketing. “Limited Edt’s mantra for success in India revolves around passion-driven innovation, localising marketing activities in India, and community building. By staying true to these principles, Limited Edt is poised to revolutionise India’s sneaker scene and redefine the way we experience and engage with sneakers and streetwear India.”
Under her direction, the Singapore-based sneaker boutique has penetrated the Indian market offline with its newly inaugurated store at Ambience Mall, Gurugram. Neha also played a key role in bringing to India the Urban Islander collection – Limited Edt’s latest collaboration with New Balance, designed by sneaker artist Mark Ong.