Cricket cuts across all age groups, segments and geographies. The craze for cricket is at its peak, and cricket fans are everywhere. Generation Z in India is most passionate about cricket, and cricketers are undoubtedly one of the most popular figures among them. Moreover, they also actively engage with cricketers through various social media platforms, which has further strengthened their bond with them.
Indian cricket superstars like Virat Kohli, Rishabh Pant, Rohit Sharma, Hardik Pandya, Jasprit Bumrah, and many others have a massive following among Generation Z in India. These players have not only been successful on the cricket field but have also become popular for their off-field activities, such as brand endorsements, social media presence, and charity work. Today, many brands are collaborating with cricketers to target the right audience. Brands are aware of the popularity of cricket and are using this to their advantage by collaborating with popular cricketers to promote their products or services.
Let’s take a peek at a few Indian Cricketers Backing Indian Startups
Rishabh Pant, Nasher Miles
Indian Wicketkeeper-Batter, Rishabh Pant is on the road to recovery after his recent major accident. His unorthodox style of playing and ‘never give up’ attitude is what stands him apart from others. Nasher Miles, new-age digital-first direct-to-consumer (D2C) luggage brand, recently onboarded eminent cricketer Rishabh Pant as its brand ambassador. Launched in 2017, Mumbai-based Nasher Miles, a bootstrapped company offers a wide array of hard-side and soft-side luggage, backpacks and travel accessories and it provides an easy and hassle-free return policy; some luggage bags also have a lifetime warranty. The brand has emerged as the preferred choice of modern travellers in India.
Jasprit Bumrah, uppercase
Founded in 2021, Acefour Accessories launched eco-friendly luggage brand ‘uppercase’ gears and onboarded Indian cricketer Jasprit Bumrah as an ambassador for two years. Bumrah being young, dynamic, and never ordinary is the perfect-fit to represent uppercase luggage for their campaign ‘Never Ordinary’. The company is looking to bring Jasprit Bumrah magic in the luggage industry. Bumrah leaves everyone stunned with his new moves every time on the ground and his terrific bowling spells are ‘never ordinary’. uppercase gears are GRS Certified (Global Recycle Standard) which makes uppercase one of the first travel accessories brands in India to meet international product standards and recycled content certification, which comes with social and environmental practices and no hazardous chemicals restrictions.
Virat Kohli, Blue Tribe
Homegrown plant-based meat brand Blue Tribe was co-founded by Sandeep Singh and Nikki Singh. Blue Tribe has signed up with Virat-Anushka as its brand ambassador and investor too. Virat-anushka they both are animal lovers & it’s been years since they decided to adopt a meat free lifestyle. As they collaborate with blue tribe is a step to tell everyone that how they can be more conscious and leave less impact on the planet by switching to a plant-based diet. In India, over 60 percent of the people are non-vegetarian. The good thing is that Anushka-Virat is supporting youth to become aware of what to eat.
Rohit Sharma, Noise
Rohit Sharma is one of the most lucrative players of the Indian cricket team. Founded in 2014, electronics brand Noise announced its partnership with India’s run machine and ICC ODI Cricketer of the Year, 2019 – Rohit Sharma, as its brand ambassador. He has also launched his own limited edition through the brand, NoiseFit Fusion – India’s first full touch hybrid smart watch.
