Conceptualized in-house, the third edition of ‘Play Your Own Way’ marks a fresh new chapter—taking inclusivity, empowerment, and impact to the next level
Watch the film here: Women’s day 2025 | Play Your Own Way
India – March 4, 2025 – As the world prepares for International Women’s Day, DECATHLON, one of India’s most loved sports brands, proudly announces the launch of the third edition of the “Play Your Own Way” campaign. This year, the campaign challenges the outdated notion of the definition of an athlete. It reminds us that a player is not defined by gender, but by the courage to move, compete, stumble, rise, and continue. This campaign calls on all women to embrace their passion for sports—without rules, labels, or limitations. In line with the essence of Women’s Day, the initiative seeks to accelerate action in dismantling barriers in sports and across all spheres.
The Play Your Own Way campaign champions the idea that women should not be confined to traditional norms but empowered to thrive in ways that feel right to them. DECATHLON is on a mission to level the playing field — not only by offering women top-tier performance gear but by creating a culture where women are truly seen, heard, and celebrated as athletes, leaders, and colleagues, just like their male counterparts. Through the wonders of sport, DECATHLON strives to move people, fostering an environment where everyone, regardless of gender, can experience the transformative power of movement and the joy of achievement.
At the heart of this campaign is a powerful film that redefines the narrative of women in sports. Set against an uplifting, energetic backdrop, the film captures women engaged in diverse sports—running, swimming, yoga, and fitness—pushing their limits and confidently embracing movement. As the film challenges outdated labels, the message is clear: these are not just women athletes—they are athletes, pure and simple. With every sprint, every stretch, and every powerful stride, they break barriers and reshape the game on their own terms. This Women’s Day, Decathlon’s Play Your Own Way is a call to everyone to celebrate the spirit of play, champion inclusivity in sports, and honour every woman who dares to Play Her Own Way.
Sankar Chatterjee, CEO at DECATHLON India, remarked, “In its third edition, the ‘Play Your Own’ campaign is a revolutionary movement that continues to inspire women to face every challenge in their lives and be victorious. Along with the Play Your Own Way campaign, we also have an internal initiative #HeroesofDecathlon, where we celebrate the inspiring women of DECATHLON who lead our teams and different projects with confidence and embrace an active lifestyle. This Women’s Day, we want to celebrate the freedom to move, to challenge norms, and to experience joy and empowerment in every step we take.”
In 2024, DECATHLON India proudly achieved the EDGE MOVE Certification, a prestigious recognition for its commitment to advancing gender equality. DECATHLON’s ongoing commitment to gender equality and diversity, this certification fosters a sense of belonging. It ensures all women have the fair opportunity to thrive and we have been doing this year on year. This international certification acknowledges DECATHLON’s ongoing efforts to build a diverse, equitable, and inclusive workplace, where gender pay gaps are minimized and nearly eliminated. As the first sports brand to achieve EDGE certification, DECATHLON continues to set the standard for a truly inclusive and fair environment in the workplace.
