New Delhi, 07, January, 2024: UPES ON, the digital education wing of UPES University, ranked 52nd by NIRF and recognized as the 1st Indian Private University for Academic Reputation by QS World Rankings, recently launched its first Digital Video Campaign (DVC) and Out-of-Home (OOH) campaign, marking a significant stride in driving tomorrow’s digital education transformations. The campaign showcases a protagonist who drives his transformation with his will to upskill and grow, perfectly aligning with UPES ON’s vision of empowering individuals to shape their futures.

The  film opens on a poignant note, highlighting the highs and lows of life through the protagonist’s journey. This 30-second masterpiece delves into the transformative power of education, emphasizing the importance of making choices that drive one’s future. The film subtly communicates the contemporary relevance of UPES ON in providing world-class online degrees, and fostering the next generation of thinkers and doers.

Commenting on the launch, Ankita Sharma, Head of Branding and Marketing at UPES ON stated, “At UPES ON, we believe in driving tomorrow by empowering individuals with education that clubs real-time industry exposure and new-age curriculum.  This film is not just a story; it reflects the ethos of our brand and resonates with the aspirations of today’s youth. We are excited to bring forth more such narratives that inspire and provoke a dialogue in the coming months.”

To quote UPES ON’s tagline, ‘Driving Tomorrow,’ these campaigns reinforce the idea that education clubbed with AI, data science and other such new age technologies can be the driving force behind shaping a better and brighter future. As UPES ON continues to pave the way for the digital revolution in education, it invites individuals to choose online degrees that align with their aspirations, empowering them to drive their own future.