From Trash to Treasure: 5 Game-Changing Startups Leading India’s Circular Economy Movement

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India is at the forefront of a transformative shift toward sustainability, with startups championing the circular economy movement. This innovative approach aims to reduce waste, reuse resources, and recycle materials, creating a closed-loop system that prioritizes efficiency and environmental stewardship. As businesses and consumers increasingly embrace eco-conscious practices, several startups are redefining waste management and resource utilization in the country.

As per a recent  KPMG study, the savings from circular economy in India are estimated at US$ 624 billion by  2050. From tackling the growing menace of e-waste to reimagining battery recycling and promoting eco-friendly practices, these trailblazing companies are leveraging cutting-edge technology, disruptive models, and scalable solutions to make a tangible impact. By integrating re-commerce platforms, pioneering low-cost recycling methods, and digitizing waste ecosystems, these ventures are setting benchmarks for industries and governments alike. Their efforts are not only reducing the burden on landfills but also recovering valuable resources, saving energy, and significantly cutting greenhouse gas emissions, with an end goal to help in achieving the “Viksit Bharat 2047” goals

 These innovators are proving that with the right mix of technology, vision, and determination, it is possible to turn today’s waste into tomorrow’s treasure, contributing to a cleaner, greener, and more sustainable future for generations to come.

 

Elima

In a world with finite resources, Elima is dedicated to maximizing its potential. Through their unified re-commerce and recycling platform, they breathe new life into products and materials, reducing waste and reimagining value. Elima’s integrated suite of solutions serves businesses of all sizes, facilitating efficient product, resource, and waste management. They believe that circular economies will become primary supply chains for all businesses in the future; and the brand is on a mission to create infrastructure backed by innovative technologies to collect, segregate, reuse and recycle varied streams of products and materials collected.

Attero

India’s largest electronic asset management company and clean-tech pioneer, Attero actively promotes eco-friendly reuse and recycling of electronics. As India’s only end-to-end e-waste recycler and metal extraction company, we aim to turn today’s waste into sustainable resources for tomorrow. As a NASA-recognized technology innovator, they have developed disruptive technology that allows them to set up low-cost, low-capacity eco-friendly recycling plants for processing e-waste and extracting rare earth and precious metals. They have already set up a state-of-the-art recycling facility for recovering reusable resources from electronic waste in an eco-friendly manner. To facilitate the collection of electronic waste from all across the country, Attero has also set up one of the largest reverse logistics networks, backed by tightly integrated IT solutions for higher efficiency.

EcoReco-

Eco Recycling Ltd (Ecoreco) proudly stands as India’s premier and trailblazing E-waste Management Company. We have consistently set industry standards through our innovative and environmentally responsible disposal practices.

Recyclekaro

Recyclekaro’s cutting-edge facility in Palghar plans to process 50,000 metric tonnes of batteries by 2025 with over 90% efficiency and zero waste discharge.

Setting us apart in India, Recyclekaro recovers over 90% of critical elements, contributing to a circular economy. We innovate by recycling 675 MWh and reusing 608 MWh of battery capacity annually, aiming to reduce 350 metric tons of GHG emissions by 2026.

 

Recykal
Recykal is a tech startup, headquartered in Hyderabad, formalizing the circular economy in India. They are the pioneer of the managed marketplace for the Circular Economy in India, enabling all stakeholders across waste management and recycling with a digitized waste management ecosystem. Recykal operates in these categories offering circularity & sustainability solutions: plastic, paper, metal, e-waste, tyre, and batteries.

Recykal is a first-of-its-kind technology-driven solution provider for the waste management ecosystem and forms a key link between producers, waste generators, facilitators, and the different stakeholders in the waste management industry in India.

Solving some of the biggest challenges faced by the industry, Recykal has successfully channelized 7,00,000 MT of waste and spread awareness on effective waste management. Today they have 400+ brands, 325+ recyclers and co-processors, 10,000+ businesses, 600+ urban local bodies, 3000+ service providers, and aggregators associated with them.