For any business to flourish, it is required to inculcate an entrepreneurial spirit within the whole organization. It won’t suffice if you create a valuable product unless you’re able to generate revenue from it. A smart marketer would actively adopt concepts to make every member of his staff revenue-focused. First of these concepts, is the realization that the core objective of any business is to generate profit. This idea is to permeate within all levels of staff so that nobody detaches themselves from the financial performance of the company. Having a flat structure as opposed to a rigid vertical hierarchy is also being adopted widely where more freedom and flexibility is given to junior managers. More can be gained by focusing all efforts for achieving a specific goal. Big dilemmas when broken into smaller elements are resolved faster. Lastly, learn from failures faster by taking more risks and being resilient enough to catch up with your timid competitors.
Learn more about the 4 key concepts on Enhancing the Entrepreneurial Spirit
