Capitalizing on the patriotic fervour surrounding India’s Independence Day, Future Generali India Life Insurance launches the “Invest in Independence” campaign aimed to inspire financial freedom amongst Indians.
Mumbai, August 14, 2024 – Future Generali India Life Insurance Company Ltd. has announced the launch of the “Invest in Independence” campaign featuring a video podcast series aimed at empowering Indians to achieve financial freedom and security through effective financial planning. The campaign, centered around the theme of Indian Independence Day, will be live throughout the month of August.
The cornerstone of the campaign is a series of relatable films aimed at recognizing the contemporary challenges of balancing daily life with life’s aspirations such as early retirement, homeownership, leisure travel, and more. Through this campaign, Future Generali India Life Insurance is highlighting the importance of financial independence and demonstrating how life insurance plays a vital role in achieving it, guiding individuals on how they can aspire to attain financial freedom.
Financial planning is essential for achieving life’s major milestones and securing financial freedom. The ‘Invest in Independence’ campaign emphasizes the value of life insurance to reach short, medium, and long-term financial goals. The campaign also highlights the FIRE (Financial Independence, Retire Early) movement, which encourages early retirement through strategic savings and investments, particularly resonating with the younger generations such as Gen Z and Millennials.
The 360-degree campaign features a series of short-form, impactful films across various digital platforms. These engaging content pieces will reinforce the message that life insurance is not just a financial product but a pathway to financial empowerment and security.
Commenting on the launch, Geetanjali Chugh Kothari, Chief Marketing Officer said, ” We believe that financial independence is a fundamental aspect of a fulfilling life. Through this campaign, we aim to equip individuals with the knowledge and tools to take control of their financial future. Life insurance is a crucial component of this journey, and we are committed to helping individuals achieve their aspirations.”
The ‘Invest in Independence’ campaign is now available across digital and social media platforms such as on Instagram, Facebook and YouTube.
Click on the links below to explore the films and gain insights into financial independence:
https://youtu.be/e3MtCBwgNiI?si=r7ea6FfrF6hH0r3A
https://youtu.be/v6k8olB3o8s?si=OOOtbKnbRllvkBgP
https://youtu.be/xXvfioYaOvI?si=6lrGpKzjryLC2MiZ
https://youtu.be/qHnjNIdyy6k?si=gujfFZ6muWIEeu1N
https://youtu.be/pb06AKKdzjY?si=-oEyTVpv0N9bSaZE
For Media Queries:
Anagh M – anagh.m@veritasreputation.com
