Jan 9, 2013: Future Group is planning to growth the KB’s Fair Price and Aadhar brand through the franchise route. KB’s FairPrice and Aadhar which were started to compete against neighborhood stores has presence in Delhi, Mumbai and Bangalore and are doing extremely well in urban and rural areas. Future Group has 85 company owned stores in these places and through the franchise route they intend to extend their presence to 300 outlets in Delhi and 500 outlets in other metros of India. Both Fair Price and Aadhar come under Future Ventures India a subsidiary of Future Group. Future Group which has till now concentrated on the big store format with Big Bazaar has been growing aggressive in the urban and rural convenience store format. As part of expansion Future Group has also acquired another convenience store brand “Big Apple” which has nearly 38 stores in Delhi. Aadhar was acquired by Future Group from Godrej and is more concentrated in rural areas. The company is trying to push their private label brand through Fair Price and Aadhar stores and are targeting nearly 30% of sales through this. Selling more of private brands works the best for these stores as they get more margins.
