Roll-up commerce firm G.O.A.T Brand Labs, a D2C brand aggregator, has raised USD 50 million in a Series A1 round of funding (mix of debt and equity).
Winter Capital, 9Unicorns, Venture Catalysts, Vivriti Capital, and Oxyzo were among the new investors in this round, as were the majority of the current investors also participated. Flipkart Ventures and New York-based investment firm Tiger Global are among its existing investors.
Tiger Global, Flipkart Ventures, Mayfield, Nordstar, Better Capital, Trifecta, and others contributed to G.O.A.T’s first round of funding in July of this year, totalling USD 36 million.
ET was the first to report in April that the capital infusion was in the works even as the funding frenzy in Thrasio-style ventures had slowed down. Sources told ET then that Goat was raising the money through the issue of convertible share warrants, wherein incoming investors would be able to convert the warrants into equity shares when the company closes its next round of funding.
Roll-up commerce companies buy majority stakes or purchase outright online sellers that operate on Amazon and other ecommerce marketplaces, and with the aid of better management and shared expertise, help them sell better.
G.O.A.T has accomplished 15 acquisitions in the first year of the company, focusing on a portfolio of well-known, powerful, and upcoming D2C lifestyle brands. The Label Life – A Celebrity-Styled Lifestyle Brand, Voylla (Fashion Jewelry), trueBrowns & Abhishti (Indian Wear), Frangipani (Children Wear), Neemli and Nutriglow (Beauty & Skin Care), and Pets brand Doggie Dabbas are some of the brands in their portfolio. Pepe Inner fashion has also been acquired by G.O.A.T on a long-term basis.
Another 12 brands are in advanced talks with the company, which will be revealed in the following days.
“We’ve only just begun our adventure to take Indian D2C brands global. We’re fortunate to work with amazing founders and are always learning and expanding our capabilities in this fast-paced industry. In this investment round, I welcome our new investors as well as the continued support of our old ones” said G.O.A.T Brand Labs’ Rishi Vasudev, Co-Founder & CEO. He also stated, “We will continue to acquire high-potential D2C brands across the Lifestyle segments and scale them to massive outcomes.”
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