G-SHOCK unveils stunning sunset-inspired timepieces in collaboration with K-pop icons, ITZY

As a part of their ongoing association with the K-pop sensations ITZY, G-SHOCK, the trailblazing watch brand renowned for its exceptional durability and visionary craftsmanship, is proud to launch a new line of women timepieces inspired by the breathtaking beauty of summer sunsets.

The Korean Wave, also known as Hallyu, has transcended borders, captivating audiences worldwide. From the bustling streets of Seoul to the vibrant cities of Europe, Korean culture has fostered connections and sparked creativity across continents. In India, the affinity for all things Korean – from K-pop to K-drama, K-beauty, and K-cuisine – is undeniable, reflecting the global appeal of the Korean Wave.

Casio announced ITZY as G-SHOCK’s brand ambassador in February 2023, further emphasizing the core sub-cultural connection of the brand with the world of music. This connection has been built over the last four decades through associations with ambassadors from the music field, product collaborations inspired by music, and regular partnerships with music-related festivals and events. The K-pop sensation’s powerful and personally expressive songs and cool performances give the band its sensational charm, making for a phenomenal match with the G-SHOCK vision, which is defined by the brand concept of Absolute Toughness.

The collection features three stunning models: G-SHOCK GMA-P2100SG-1A, GMA-P2100SG-4A, and GMA-S120VA-2A. Each watch captures the mesmerizing essence of a beach at sunset, with cutting-edge vapor deposition creating a lustrous gradation of color on the dial, reminiscent of the glittering sun setting over the water. These watches are based on the GMA-P2100, which is a sleek rendition of the popular GMA-S2100 analogue-digital combination timepiece.

Crafted with meticulous attention to detail, these timepieces are designed to adorn slimmer wrists with effortless elegance while metallic accents and eco-conscious bio-based resin components underscore G-SHOCK’s commitment to sustainability. With streamlined designs and opulent colorways evoking resort elegance, this collection redefines sophistication while remaining true to the brand’s ethos of environmental responsibility.

Designed to resonate with those swept up in the fervor of the Hallyu wave, these timepieces are a symbol of cultural fusion and contemporary elegance. Key features of the watches include shock resistance, impressive 200-meter water resistance, and a battery life of approximately three years. Additionally, users can enjoy world time functionality, a 1/100-second stopwatch, countdown timer, and double LED light for enhanced visibility in any setting. The watches also offer the option to toggle button operation tones and feature a hand shift function for a seamless view of the digital display.

Whether you’re a dedicated fan of ITZY, an admirer of Korean culture, or simply seeking a watch that embodies effortless style and resilience, these timepieces from the G-SHOCK x ITZY collection are the perfect accessory to accompany you on your journey through the ever-expanding landscape of global culture. The timepieces GMA-P2100SG-1ADR, GMA-P2100SG-2ADR & GMA-P2100SG-4ADR are priced at INR 8495 each, and are available at G-SHOCK India and Casio India stores nationwide, or online at

https://www.casio.com/in/watches/gshock/product.GMA-P2100SG-1A/

https://www.casio.com/in/watches/gshock/product.GMA-P2100SG-2A/

https://www.casio.com/in/watches/gshock/product.GMA-P2100SG-4A/