This year, Diwali will not be the same due to the spread of COVID 19, people will avoid stepping out and hence the focus on food will be more. To keep up the spirit of Diwali, Gagan Cooking Oil has come up with Gagan ki Diwali, Swad Waali campaign that while we avoid going out, we can prepare festive delicacies at home and spend quality time with our loved ones.
The festival of lights is all about Diyas & Rangolis, meeting & greeting family & friends, exchanging gifts and the festive delicacies, that makes Diwali truly special. Festive celebrations give us the perfect excuse to indulge in some mouth-watering delicacies.
This Diwali, Gagan Cooking Oil has unveiled a new digital campaign Gagan ki Diwali, Swad Waali. The brand has won millions of hearts specially homemakers during this festive season while preparing varieties of lip smacking delicacies for celebrations.
Throwing light on the campaign, Milind Acharya, head of marketing at Bunge India says, “The tag line says it all, “Khao Gagan, Raho Magan”. The brand’s philosophy is always about preparing lip smacking dishes and enjoying them with your loved ones. The video campaign is an initiative on the similar lines where we are urging everyone to be safe and at the same time enjoy the auspicious occasion of Diwali by cooking home-made yummylicious food. Over the months of the pandemic, many of us have noticed an increased focus and attention on home with an impulse to make the home a place of comfort and delight. Gagan Cooking Oil urges you to stay at home and enjoy the festival by spending quality time with your family.”
