The digital campaign features influencers and actors, Aparshakti Khurana, Mandira Bedi, Varun Sharma Vir Das, Danish Sait, Manjot Singh, and Sathish Muthukrishnan. The digital film depicts actors portraying a range of emotions that gamers undergo when they are against others in an exciting game like online rummy.
Games 24×7, a gaming company launched a new digital influencer campaign for its gaming platform, “Rummy Circle”. Conceptualized Spring Marketing Capital, the campaign aims for a deeper connection between the game’s platform and players of rummy, card game.
Games 24×7 has associated with Bollywood artists, Aparshakti Khurana, Vir Das, Varun Sharma, and Manjot Singh for their campaign in the North Indian Market. With the same spirit, the company has also associated with popular artists Sathish Muthukrishnan and Danish Sait for Tamil Nadu and Karnataka regions.
The digital film depicts actors portraying a range of emotions that gamers undergo when they are up against their competitors in an exciting online rummy game, by bringing back the spirit of the platform alive again.
Director, brand and marketing strategist, Avik Das Kanungo, Games 24×7, said, “ We are very delighted to associate with popular Bollywood celebrities and influencers for the slice of life depiction of energetic and enthusiastic online rummy players in the digital campaign. Undoubtedly, Rummy is India’s favorite card game and it is becoming more popular across every nook and corner of the country. At Rummy Circle, we want to bring back the online game live again in a new way by highlighting the essential skills involved in the game. We do believe that rummy is a super fast and exciting game to play because it needs you to think on your feet while playing the game to master their moves and therefore become a champion.
Founder and creative partner, Arun Iyer, Spring Marketing Capital, said, “ Rummy has always been a favorite game among families. In their new digital influencer campaign , we have tried to capture the strategy, skill, fun and banter which every game of rummy on Rummy Circle comes with. The film was shot at each actor’s home itself.”
