The natural and Ayurvedic antacid brand by Mankind Pharma, Gas-O-Fast rolled out its new regional campaigns starring Saurabh Shukla and Biswanath Basu. The new regional campaigns aim to reach their regional audience in a more personalized way.
Gas-O-fast is an Ayurvedic and natural antacid brand by the leading pharmaceutical company, Mankind Pharma. Unlike other antacids, what makes Gas-O-Fast different from others is its primary ingredients. Gas-O-Fast uses natural ingredients infused with the wellness of Ayurveda that helps to neutralize the acid and gives relief from indigestion and acidity. The natural ingredients mixed with the goodness of Ayurveda enhance the potency of Gas-O-Fast.
The new regional campaign video features Saurabh Shukla and Biswanath Basu as the brand ambassador in Marathi and Bengali languages. The regional campaigns aim to reach the regional target audience on YouTube and other social media handles. According to reports, about 280 million users in India consume content in regional languages, which makes about 49 percent of the total Indian population on the internet. Through the new regional video campaign, Gas-O-Fast intends to increase the brand’s attention as people are more familiar and comfortable with their language.
The general manager of mankind Pharma, Mr. Joy Chatterjee speaking on the campaign commented that in the present scenario, content is considered as the king and people prefer regional languages as it provides them a more personalized experience. He said that “they are the only brand in the industry with frequent regional campaigns”. He also added that through the regional campaign, Gas-O-Fast aims to engage with their audience in their respective language.
As Gas-O-Fast has joined hands with Biswanath Basu, Saurabh Shukla, and Brahmanandam as their brand ambassadors for different regional languages. The brand is also looking forward to roping various regional influencers and artists like Bhau Kadam for Maharashtra, Gurpreet Ghuggi for Punjab, and Anand Mohan for Jharkhand, UP, and Bihar markets. For the past one and a half years, Gas-O-Fast has witnessed an enormous upsurge in revenue, with a 100 percent growth in varied markets. Gas-O-Fast has taken a major step ahead to position itself in the antacid market. The brand is very much optimistic that the numbers would again increase due to the rising demand in the market.
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