Supersizing the goodness of sunflower oil in the all-new SKU
Gemini Edibles & Fats India Limited (GEF India) today announced the launch of their new reusable 10 litre multi-use jar of Freedom Refined Sunflower oil. This new 10 Litre SKU is the latest addition to the Freedom Refined Sunflower Oil offerings. Freedom Refined Sunflower Oil is currently available in various pack sizes like 200ml, 500ml pouch, 1-Litre pouch, 500 ml PET bottle, 1 Litre PET bottle, 2 Litre PET bottle, 5 Litre HDPE jar, 10 Litre Multi-Use jar, 15 kg tin, 15 Litre tin and 15 Litre HDPE jar. The new SKU was launched by Ms. Suma Kanakala, Famous Anchor & Tollywood Actress along with Mr. P Chandra Shekhara Reddy, Vice President – Sales & Marketing, GEF India, and the management of GEF India.
The new reusable 10-Litre multi-use jar of Freedom Refined Sunflower oil has been specially designed keeping in mind the requirements of the modern-day consumer and a growing trend of using environment friendly products that can be reused. The new reusable multi use jar has been introduced to offer convenience to the families. Its convenient and contemporary design, with a tamper proof lid, and an easy pour technology make the jar easy to handle. It is an ideal choice for the present-day woman who is looking at intelligent choices to save time, space and avoid spillage and storage issues. After the consumption of edible oil, the new multi-use jar can be used to store the kitchen essentials.
Freedom Refined Sunflower Oil is the No. 1 selling brand in the sunflower oil category in India. The market size for Sunflower Oil is over 50,000 tonnes in AP & Telangana. Freedom Refined Sunflower Oil is the market leader in the category with market share of 36% in Telangana and 67.5% in Andhra Pradesh (as per Nielsen IQ data Q2 2023). GEF India has 3 state-of-the-art-refineries in Andhra Pradesh, 2 in Kakinada and 1 in Krishnapatnam. The company is coming up with a refinery in Telangana which should get commissioned soon. Besides the current operations in Andhra Pradesh, Telangana, Karnataka and Odisha, the company is expanding the presence in Chhattisgarh and Tamil Nadu.
Speaking on the occasion Mr. P. Chandra Shekhara Reddy, Vice President – Sales & Marketing, GEF India said, “We are a consumer-focused organization and are constantly assessing consumer requirements. We are happy to introduce the new reusable 10 Litre multi-use jar of Freedom Refined Sunflower oil, to provide an elegant and convenient SKU for the present-day customer. We hope this new convenient reusable multi use jar is liked by our patrons and used for storage after the oil is consumed. ‘Freedom’ is a value for money brand, with innovative packing designs, for our consumers providing them the ‘Freedom to eat, Freedom to enjoy.”
