New Delhi, 10th October 2024 – PurelyYours, a brand known for blending ancient Ayurvedic wisdom with modern health needs, is making waves not just with the launch of its new product variant, Ashwa Vigour with 80% fulvic acid, but also through an engaging and quirky social media campaign featuring the character Gholu Ji.
The Gholu Ji campaign has quickly captured the attention of social media users. In a series of videos, Gholu Ji is shown struggling in everyday situations where he lacks energy or focus, missing out on fun and opportunities. Each video ends with him finding the solution—Ashwa Vigour capsules. The humour comes from how Gholu Ji reflects the common struggles many people face, making him someone the audience can relate to. Ashwa Vigour is an easier way to take wellness supplements as opposed to other variants where they need to be mixed and dissolved in water and it’s a long and tedious process. This highlights the simplicity and effectiveness of PurelyYours’ approach. The campaign has gone viral, sparking conversations across meme pages and social media about the importance of Ayurvedic health in modern living.
“Gholu Ji represents the modern individual—busy, distracted, and needing a quick boost to keep up with life. With this campaign, we wanted to convey that wellness doesn’t have to be complicated. It can be fun, simple, and, most importantly, accessible,” said Varun Jairath, Founder of Purely Yours. “The response to Gholu Ji has been phenomenal, and we’re thrilled to see people connect with the message of finding balance and energy in their daily lives.”
This social media campaign is part of Purely Yours’ mission to make Ayurveda more accessible and relatable to today’s consumers. By using a humorous, character-driven approach, the brand is encouraging its audience to see wellness as a vital, yet easy, part of their routine.
With Ayurveda gaining popularity, Purely Yours is leading the conversation with modern consumers through storytelling that bridges ancient wisdom with present-day relevance. Through Gholu Ji’s adventures, the brand hopes to inspire more individuals to explore Ayurvedic wellness in a lighthearted, yet impactful way.
