Mumbai, 31st August, 2023 : As the Indian festive calendar unrolls, there is a lot of excitement in the air. One of the most delightful aspects of the festivities is gifting. This festive season, GIPSI, the research division of Tonic Worldwide mapped 5 gifters’ profiles through its unique deep listening method.
Mindful Gifters : Gifting ethical, conscious & thoughtful gifts. 46K+ people looked for therapeutic gifts online to present to their loved ones. 20% spike in the number of searches for “sustainable gifts since 1st Jan 2023
Experience Gifters : Gifting, indulging memorable experiences. 50% increase in searches for “experience gifts” on Google since 2022. 10M+ conversations around #experiencegifts in 2023.
Hatke Gifters: Gifting trendsetting, innovative & unique gifts.111K+ mentions of #GiftHamperCurator across social media platforms.3.7M total engagement on top small gifting biz profiles. Instagram is the new search engine for gift hunters.
Practical Gifters: Gifting rational, functional & useful gifts. 150K average website visits on Amazon India’s ‘Useful gifts’ page since 1st Jan 2023. 950K+ mentions of ‘Everyday gifts’ throughout popular social media platforms
Last Minute Gifters: Gifting vouchers, gift cards & ready hampers.10M+ searches for gift cards & vouchers in 2023 till today! 50K+ searches for readymade ‘hampers’ on quick commerce apps.
