~ The agency’s role would be to build a strategic communication framework for HeyDay~
June 2021:
Glad U Came, India’s fastest-growing and award-winning PR Agency has won the PR mandate for Heyday, India’s 1st mover to transform the personal hygiene market with organic, natural & safely sanitised products. The Mumbai-based PR agency will inspect Heyday’s media and Influencer enhancement duties by developing effective presentation strategies to increase its public commitment. The account was won following a multi-agency pitch.
Known for its extensive research and profiling, Glad U Came has emerged as one of the most trusted agencies in the field of Media and Entertainment. The dedication and determination the agency puts behind fulfilling the client’s expectations is something that needs to be inscribed. Its scope of work includes building a strategic framework by establishing the brand’s core values that define it globally.
With a vision of bringing to light that feeling natural is something all of us deserve, Heyday has ventured into personal care products ranging from organic, natural & safe sanitary pads, panty liners, menstrual cups and baby diapers. The brand aims to occupy 10% of the category market share by 2025. The concentrated research and development to bring the Heyday prototype made from pure organic and natural plant fibres to life.
Commenting on the appointment, Deepanjali Kanoria said,
“I wanted to induce better and safer care in a category that had not seen innovation for decades in India. Heyday has reached lakhs of customers in two years, we hope to occupy a substantial share of the segment by the end of 2025. Our association with Glad U Came will get us just where we need to be and we are looking forward to a great association.”
On the partnership, Maddie Amrutkar, founder of Glad U Came said, “We are more than thrilled to be associated with a brand that aims at bringing the best organic products to the table. From offering cruelty-free products to changing the means of the hygiene industry, Heyday has paved the way for many achievements. We hope to achieve path-breaking results by implementing our integrated communication programme that includes strategic media and influencer engagements, and building an influential community for the brand.”
