The agency will be looking after the strategic communication program for the brand with an advanced PR approach
February 2024: Glad U Came, a leading PR and Influencer Marketing Agency, has secured the PR mandate for La Pink, India’s first beauty brand with 100% Microplastic Free Formulations, offering Unique, Natural, and Innovative beauty solutions. As the official PR partner, Glad U Came’s responsibility encompasses amplifying awareness and visibility of the brand while handling brand enhancement and influencer engagement. The account was won following a multi-agency pitch.
Glad U Came is known for combining its extrinsic knowledge of the industry and top-notch media relations. The agency’s key responsibilities will include strategic counselling and planning, an integrated communication program that includes strategic media and influencer engagements, and building an influential community for the brand.
La Pink is a revolutionary beauty brand that blends nature with innovation to create high-quality, toxin-free, and microplastic-free products. With a strong commitment to clean and transparent beauty solutions, La Pink formulates its products with natural, science-backed ingredients sourced from France, Australia, and the USA, which are safe, effective, and cruelty-free. Their products are infused with unique ingredients such as sea lettuce flakes, cactus flowers, volcanic sand, and plant-based chemicals. The products work on maintaining natural pH levels of the skin to overcome various skin concerns and different skin types. The 360-degree formula boosts hydration, provides nourishment, and gives visible results after 7 days of regular usage twice a day. The dedication towards ensuring that each consumer should experience the best of nature’s goodness while maintaining an eco-conscious approach.
On winning the mandate, Maddie Amrutkar, founder of Glad U Came, said, “La Pink’s dedication to clean, toxin-free beauty with 100% microplastic free formulations used in the products aligns perfectly with the evolving consumer preference for safe and effective skincare. Our PR strategy will focus on educating consumers about these innovative formulations and positioning La Pink as a leader in the personal care industry.“