~The agency’s role will be to create a strategic communication framework for the brand with an advanced PR approach~
November 2021:
Glad U Came, a leading PR and Influencer Marketing Agency has been awarded with the PR Mandate for Lenphor Cosmetics, the brand of Pune-based beauty legacy – DWJA Cosmetics Pvt. Ltd, a leading CNF business that has been providing premium makeup products and accessories since 2017. The mandate encompasses providing strategic communications support to the brand with advanced PR outlook to increase their brand awareness and reach. The account was won following a multi-agency pitch.
Glad U Came has emerged as one of the most trusted PR agencies in Mumbai, Maharashtra, thanks to its cohesive network across the country and abundant relationships with eminent media platforms. Glad U Came has a comprehensive content-led marketing strategy that has been developed across functions, leveraging relevant and exciting new-age formats that the target audience enjoys.
Lenphor is the brand of Pune-based beauty legacy – DWJA Cosmetics Pvt. Ltd. Having previously worked in the cosmetic industry, the talent leading this new venture understands the beauty world, buyer preferences, and better solutions. The brand’s most fashionable product line, charming accessories, and brilliant makeup range reflect their love of fashion.
Commenting on this collaboration, Mahendra Panjwani, Founder of Lenphor Cosmetics, said, “As we embark on a new journey for Lenphor Cosmetics, we wanted to work with a forward-thinking agency that understands our vision and has proven capabilities. Glad U Came stood out in this category due to their unrivalled passion, which helped us finalise the partnership decision.”
Sharing his thoughts on this collaboration, Maddie Amrutkar, Founder of Glad U Came said, Glad U Came is dedicated to developing meaningful end-to-end media solutions and executive innovative, disruptive, and high-impact PR campaigns that will positively impact the business and the industry as a whole. Collaboration with a reputable brand such as Lenphor Cosmetics will prove to be one of the most fruitful events for both organisations.”
