The world’s leading lock screen content platform Glance, today launched a complete report on content consumption and user behaviour trends on mobile phone lock screens- ‘Lock Screen Trends Report, 2022’ -. Based on the engagement habits of more than 200 million Glance users from India and Southeast Asia, the report casts light on rising trends and media consumption patterns.
The report says that Glance’s visually rich content cards that appear on lock screens have become an important part of consumers’ daily content consumption routine. On an average, consumers unlock their phones 70 times a day and enjoy content on their lock screen 9 out of 10 times, or 65 times a day. A 35% year-on-year (YoY) growth in lock screen content consumption was observed between December 2020 and December 2021. Users are also sharing lock screen content more repeatedly. There is a 55% YoY increase in sharing of lock screen content between December 2020 and December 2021.
Bikash Chowdhury, Chief Marketing Officer of Glance said that Glance had transformed the lock screen from being a boring, static space into a dynamic and interactive surface for LIVE content consumption across content categories. In entertainment, current affairs, games or sports, consumers can then enjoy the content they love 24/7, without downloading any apps. A single glance was bringing creators instant fame as they could connect with millions of consumers on their lock screens. Brand marketers, developers and smartphone makers also had a new and powerful medium for engaging with their audiences.
The results in the report are based on intuition from users on Glance and Roposo, a creator-led live entertainment commerce platform, on Xiaomi, Samsung, Vivo, Realme and Oppo smartphones, as well as consumer penetration, third-party data, and industry reports.
The report said that while content related to entertainment, sports, travel, food, and fashion are user favourites, a resurgence in the automobile sector is lashing consumption of content in the Auto category.
The report also features differences in consumption habits between weekdays and weekends. Users fancy information-centric content such as current affairs during weekdays and engage more with entertainment-based content such as movie trailers on weekends. The report observes a shift in prime time.9 p.m. has been the traditional primetime for television, lock screen content consumption rushes from 7 p.m and hits its peak at 11 p.m.
The report further summarises trends in Indonesia – a market where Glance has a foremost presence. Users in the country consumed 97% more lock screen content in 2021 compared to the previous year. Also sharing of lock screen content by the users went up by 70% YoY. News, technology, nature & wildlife, entertainment, and health & fitness were the most preferred content categories by users in the geography.
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