Bangalore, 17 February 2025 – This Valentine’s Day, Glance’s latest campaign paints a world of love beyond clichés, celebrating its power to inspire, unite, and drive change. Breaking through the clutter, Glance presents its first-ever AI-generated animated film, seamlessly merging technology with storytelling to redefine love’s true essence. Crafted entirely using AI, the film’s distinctive visual style beautifully captures the spirit of connection, allyship, and love as a transformative force.
With this initiative, Glance moves beyond traditional Valentine’s Day messages, proving that love is more than personal relationships—it is a driver of change. In a world where barriers often divide, Glance shares a powerful message: some doors are meant to stay locked, but love, connection, and hope, always find a way through.
Through a series of compelling situations, the film showcases how love sparks change, ignited by impactful Glance stories that foster meaningful conversations.
- A woman prepping for a night out sees a Glance alert about new workplace policies affecting women. The girl’s night out of celebration turns into a conversation on change.
- A chance meeting in a library sparks connection between two individuals, both holding Bell Hooks’ books, their Glance screens reflecting the same article on true allyship. A conversation begins, and so does something deeper.
- Two women cross paths, both reading an article on equal rights on their Glance screens. A glance turns into recognition—a shared moment of understanding and support.
The film culminates with a powerful message: For every challenge or polarising discourse in the world, “Love unlocks the world.”
With over 235 million active users across the country, Glance aims to be catalyst for awareness and action, and this campaign is a powerful reminder that that love isn’t about shutting the world out but unlocking true possibilities of connection in every moment.
Glance is an AI-first lock screen platform that delivers a diverse range of experiences including news and sports updates, entertainment, games, shopping and more and is available in several Indian and global languages. By partnering with leading publishers and developers, Glance’s AI curates premium content tailored to each user’s preferences. This allows users to access relevant information seamlessly, without the need to unlock their phones or navigate through multiple apps.
