Glance has announced the release of its ‘Ye Glance Hai’ multi-media promotional campaign. Crafted by DDB Mudra to express the thrilling possibilities of content delivered on a locked screen, many well-known names in the world of entertainment and sports carry the campaign alive with vibrance, which is intrinsic to the brand.
In such a way that India can relate, the campaign co-relates ‘Glance’ with common words and their quirky representations. The tagline ‘Bar Bar Dekho’ is to show how we continue to learn more and more on our phones as users who, as in this case, are further amplified by the mobile lock screen. It was launched through tv networks, digital platforms, and numerous OTT platforms to catch the minds of the viewers of the modern century.
From various sectors, such as health, sports, and entertainment, the faces of the campaign were carefully selected. Telugu superstar Rana Daggubati, cricketer Hardik Pandya, Bollywood actor Rajkummar Rao, TV actress Hina Khan, Indian comedian Vir Das, Tamil model, and actress Trisha, and actor and model Ali Fazal. Their characters mostly represent their true and reel-life characters, making it much more fun for consumers to experience.
“We needed it to remain pithy. We were trying to entertain. And most notably, we wanted to leave in the minds of consumers the word ‘Glance.’ So, we choose a simple, running joke that always entertains and just leaves enough intrigue on the table for you to check out the item,” Said Vishnu Srivatsav, creative director of DDB Mudra Group.
Bikash Chowdhury, chief of marketing at Glance, said “Glance has now established itself as the leading content distribution network with millions of satisfied customers only two years after its debut, following favorite content nearly every second and minute. We wanted to amplify this further by telling them how Glance can take them through simple and crisp stories told by their favorable stars to their exciting worlds of content preferences, truly living up to “Ye Glance Hai.”
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