India wide Release, 13th December 2024: HYPHEN, an innovative skincare brand, has now launched its revolutionary Hydrating Essentials Range – a game-changing two-step regimen crafted to achieve the hydrated, nourished skin. This innovative range includes the Hydrating Ceramide Toner-Essence and Ceramide Rich Pillow Cream, formulated to deliver intense hydration by hyphenating skin barrier-boosting actives with nourishing natural ingredients. Born from a dynamic partnership between industry leader PEP Brands and Celebrity Entrepreneur Kriti Sanon, the brand is redefining skin care with its affordable yet effective product range.
Since its inception, HYPHEN has consistently prioritised the evolving needs of its users. Recognising a growing demand for transformative skincare solutions that offer effective hydration, strengthen the skin barrier, and leave the skin feeling soothing and calm – HYPHEN’s R&D team identified the desire for intensely hydrated, plump, and supple skin. In response to this need, the brand introduced the Hydrating Essentials range, perfectly suited for winters while making the dream of coveted glass skin achievable for every user. The range is expertly designed to address all these core skincare needs, including moisture retention, skin repair, and relief from irritation and dryness. With its focus on enhancing skin texture, it ensures soft, smooth skin while promoting optimal skin health and resilience.
HYPHEN’s latest Hydrating Essentials range is introduced in a refreshing pink hue, symbolising a sense of radiance and plumpness. This not only reflects the nourishing properties of the range but also adds to their visual appeal. As a customer-centric brand, the range has been formulated and packed with a unique combination of powerful natural and science-backed ingredients like Ceramides, NMF Complex, Panthenol, Shea Butter, Beta Glucan and other antioxidants – working synergistically to lock in moisture, fortify the skin barrier, while promoting soothing skin. Fragrance-free and designed to suit all skin types, the range includes:
- HYPHEN Hydrating Ceramide Toner-Essence
Milky toner drink for the skin: The Hydrating Ceramide Toner-Essence is a lightweight, milky-textured skin drink crafted to provide superior instant hydration. Infused with 7% Ceramides, NMF Complex, and a 5% White Nectar blend of Rice Water, Snow Mushroom, and Oatmeal Extracts, this toner not only strengthens the skin barrier but also soothes and nourishes. Promising 72 hours of hydration, it leaves the skin feeling smooth, soft, and deeply cushioned.
- HYPHEN Ceramide Rich Pillow Cream
Advanced calming moisturizer that acts like a comforting pillow for skin: The Ceramide Rich Pillow Cream transcends traditional moisturizers with its advanced formula, featuring 7% Ceramides, NMF Complex, and 10% Heartleaf Extract, acting as skin hydrators. Its rich, thick, non-greasy texture mimics the natural skin structure, deeply repairing the skin barrier. Enriched with Panthenol, Beta Glucan, and Shea Butter, the cream intensely moisturizes, alleviates dryness and itchiness, and leaves the skin feeling super soft, calm and smooth.
Link to the video: https://youtube.com/shorts/fYOlUsQv73w?si=P0k80FZAmew_4jKK
Kriti Sanon, Co-Founder and Chief Customer Officer at HYPHEN, shared her excitement for the new launch, saying, “Over the years, I’ve been overwhelmed by the number of messages from our amazing community asking for products that deeply hydrate and strengthen the skin barrier to achieve that luminous skin glow. Listening to their needs and combining them with months of dedicated research, we’ve created a range that I’m incredibly proud of- Hydrating Ceramide Toner-Essence and Ceramide Rich Pillow Cream. These two gems are packed with powerful actives and soothing ingredients designed to transform your skin’s health. Personally, they’ve become my go-to skincare staples. I have been using the Toner for months now and have finished 3-5 sample bottles already. They leave my skin feeling intensely hydrated, nourished, and beautifully plump with a glow I’ve always dreamed of. I’m so excited to finally share this with all of you and I can’t wait for you to experience the magic of this transformative skincare journey! ”
HYPHEN, a gender-neutral brand committed to creating skincare solutions for all, advocates for inclusivity in the skincare industry. The brand is dedicated to carefully addressing the unique skincare needs of both men and women in its product development, ensuring that the Hydrating range is both inclusive and effective for all – empowering everybody to achieve the hydrated skin glow they deserve.
HYPHEN continues to redefine skincare with accessible, results-driven solutions. Their latest line of skincare, including the Power Peptide Cocktail Serum, Golden Hour Glow Moisturizer, Matte Max Velvet Touch Sunscreen SPF 70+ PA++++, Sun Milk 100% Mineral Sunscreen SPF 50 PA++++, Vitamin Infused Lipbalm (3 variants) has earned widespread praise for addressing a range of skincare needs. This reinforces HYPHEN’s commitment to offering innovative, effective, and affordable skincare, as exemplified by its new Hydrating Essentials. Available for purchase on their website and major e-commerce platforms like Nykaa, Amazon, and Flipkart.